Performance Marketer & Social Media Executive

Performance Marketing

• Plan, execute, and optimise paid campaigns on Meta Ads and Google Ads.
• Generate quality leads for domestic and international holiday packages.
• Monitor campaign performance, CPL, CTR, conversion rates, and ROAS.
• Manage campaign budgets, audience targeting, retargeting, and A/B testing.
• Analyse campaign data and implement strategies to improve lead quality and conversions.

Social Media Management

• Manage Instagram, Facebook, and other relevant social media platforms.
• Develop monthly content calendars, creative concepts, reels, carousels, and stories.
• Write engaging captions, hooks, ad copy, and CTAs.
• Coordinate with graphic designers, video editors, and content creators.
• Track engagement, reach, follower growth, and content performance.

Travel Marketing & Sales Support

• Promote domestic and international travel packages, destination weddings, and corporate travel services.
• Understand travel trends, seasonal demand, and customer preferences.
• Collaborate with the sales team to improve lead quality and booking conversions.
• Support promotional campaigns, limited-time offers, and festive travel campaigns.

Required Skills

• Basic to 2 years of experience in performance marketing and/or social media management.
• Hands-on knowledge of Meta Ads Manager; Google Ads knowledge is an advantage.
• Understanding of lead generation, campaign optimisation, and marketing analytics.
• Good copywriting, creative thinking, and communication skills.
• Familiarity with Canva and social media scheduling tools is preferred.
• Travel, tourism, hospitality, or e-commerce experience is an advantage.

Preferred Candidate Profile

• Candidates with experience in travel marketing, holiday packages, or hospitality brands.
• Individuals who understand both creative content and performance metrics.
• Candidates who can take ownership of campaigns and work towards measurable results.
• Freshers with relevant practical experience, internships, or campaign portfolios may also apply.