Performance Marketer PPC| SEO

Role & responsibilities

Performance Marketing & PPC

• Plan, execute and optimise Google Ads and Meta Ads campaigns to drive customer acquisition and ecommerce sales.
• Manage advertising budgets, keyword targeting, bidding strategies, audiences and remarketing.
• Test ad creatives, copy and offers to improve campaign performance.
• Track and report on ad spend, revenue, ROAS, acquisition costs and conversion rates.

Graphic Design & Ad Creatives

• Design ad creatives, social media posts, carousels, website banners and promotional graphics.
• Develop visuals for product launches, new collections, seasonal campaigns and sale offers.
• Adapt designs for different advertising placements and social media formats while maintaining consistent brand styling.
• Use campaign results to refine designs and develop new creative variations.

SEO & Website Optimisation

• Conduct keyword research and optimise product pages, collection pages, titles, meta descriptions and internal links.
• Monitor organic traffic and search performance using GA4 and Google Search Console.
• Identify technical SEO issues and coordinate improvements with the website developer.
• Collaborate with the website team to improve landing pages and the customer shopping experience.

Skills & Requirements

• Hands-on experience with Google Ads and Meta Ads Manager.
• A strong graphic design portfolio demonstrating advertising and social media creatives.
• Proficiency in relevant design tools such as Adobe Photoshop, Illustrator or Canva.
• Working knowledge of SEO, analytics and conversion tracking.
• An eye for typography, layout, colour and fashion brand aesthetics.
• Experience with Shopify, fashion or D2C ecommerce brands would be an advantage.