Performance Marketer - Paid Ads Specialist
Awrange - Digital Marketing Agency · Pune · onsite · Posted 27d ago
Undisclosed1–3 yrsfulltimeSourced from
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About this role
Performance Marketer - Paid Ads Specialist Job in Pune
Awrange is looking for a highly analytical and results-driven Performance Marketing Specialist / Ads Manager to manage and optimize digital ad campaigns across Google, Meta, and other key platforms. The ideal candidate will have a strong command of paid media strategy, campaign execution, and performance analysis to drive leads, conversions, and ROI for projects in healthcare, training, and social impact domains.
- Plan, launch, and optimize high-performing ad campaigns across platforms including Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram)
- Create and manage paid media funnels aligned with business goals and target audiences
- Perform A/B testing, audience segmentation, and bidding strategy optimization
- Monitor daily campaign performance, troubleshoot delivery issues, and adjust strategies based on real-time results
- Collaborate with creative, content, and strategy teams to ensure ad creatives and messaging align with campaign objectives
- Track KPIs including CTR, CPC, ROAS, CPL, and overall conversion performance
- Prepare weekly and monthly reports highlighting campaign performance and key insights
- Stay updated with the latest ad platform updates, industry trends, and performance marketing best practices
Required Skills Qualifications:
- 1-3 years of experience managing paid media campaigns across Google Ads and Meta Ads
- Proficient in Google Ads Manager, Meta Business Suite, Google Analytics (preferably GA4), and conversion tracking setup
- Solid understanding of audience targeting, funnel strategy, and campaign optimization
- Experience in managing budgets, scaling campaigns, and maximizing ROI
- Familiarity with landing page optimization, pixel implementation, and remarketing strategy
- Strong analytical mindset with the ability to draw insights and present data effectively
- Experience with lead generation campaigns, particularly in healthcare, training, or social outreach domains (preferred)
- Excellent communication, teamwork, and time management skills
- E-Commerce Shopping Ads
- Digital Marketing Paid Advertising
- Healthcare Education Promotion
- Strategy Lead Generation
- Social Campaigns Outreach
Do you love driving results through data, targeting, and creative ad strategy
Join us to work on campaigns that create impact and deliver measurable success.
Join us to work on campaigns that create impact and deliver measurable success.
Opening - Paid Ads Specialist Job in Pune
Location - Baner, Pune (Onsite)
Location - Baner, Pune (Onsite)
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
CampaignLanding Page Optimizationcpccampaign optimizationAnalyticsConversion TrackingAudience TargetingHealthcaredigital adCampaign ExecutionadvertisingLead GenerationGoogle AdsDigital MarketingBidding
About Awrange - Digital Marketing Agency
Awrange - Digital Marketing Agency
Marketing & Advertising
40
employees
2017
9 years old
Pune, Maharashtra
India
₹4.3L PA avg
Avg at Awrange - Digital Marketing Agency
About
Awrange is a digital marketing agency focused on developing strategic online campaigns, enhancing brand visibility, and optimizing digital outreach for diverse businesses.
Industries
Marketing & AdvertisingDesign
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