Performance Marketer (Meta & Google Ads)

Key Responsibilities

• Plan, launch, manage, and optimize lead generation campaigns on Meta Ads and Google Ads.
• Create and manage Facebook Lead Ads, Conversion Campaigns, Search Ads, Display Ads, Performance Max (PMax), and Remarketing Campaigns.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize for CPL (Cost Per Lead), CPA (Cost Per Acquisition), CTR, ROAS, and conversion rates.
• Set up and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion Tracking, and Event Tracking.
• Build custom audiences, lookalike audiences, remarketing audiences, and customer match audiences.
• Perform A/B testing on ad creatives, landing pages, ad copy, and audience segments.
• Analyze campaign data and prepare weekly/monthly performance reports.
• Collaborate with designers, content creators, and sales teams to improve lead quality and campaign performance.
• Manage advertising budgets efficiently to achieve business goals and maximize ROI.

Required Skills

• Strong experience with Meta Ads Manager (Facebook & Instagram Ads)
• Strong experience with Google Ads (Search, Display, YouTube, Performance Max)
• Lead Generation Campaign Management
• Conversion Rate Optimization (CRO)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel Implementation
• Conversion Tracking & Attribution
• Audience Targeting & Segmentation
• Retargeting & Remarketing Strategies
• Landing Page Optimization
• Marketing Funnel Management
• Data Analysis & Reporting
• Budget Management
• A/B Testing & Experimentation

Preferred Qualifications

• 2+ years of experience in Performance Marketing or Digital Advertising.
• Google Ads Certification and/or Meta Blueprint Certification.
• Experience with CRM integrations and lead nurturing workflows.
• Understanding of sales funnels, lead qualification, and customer acquisition strategies.

Keywords

Performance Marketing, Digital Marketing, Paid Media, PPC, Google Ads, Google Search Ads, Display Ads, YouTube Ads, Performance Max, Meta Ads, Facebook Ads, Instagram Ads, Lead Generation, Lead Acquisition, Conversion Tracking, Google Analytics 4, GA4, Google Tag Manager, GTM, Meta Pixel, Conversion Optimization, CRO, ROI, ROAS, CPA, CPL, CPC, CTR, Retargeting, Remarketing, Audience Targeting, Lookalike Audiences, Marketing Analytics, Funnel Optimization, Customer Acquisition, Growth Marketing, Demand Generation, Paid Social, Paid Search, Campaign Management, Marketing Automation, Landing Page Optimization, Data-Driven Marketing.