Performance Marketer/Meta Ads Specialist

About The Role

We are seeking a Meta Ads Specialist/ Performance Marketer to oversee our paid advertising and creative presence. The ideal candidate will combine performance-driven Meta media buying with creative social media management.

Key Responsibilities

• Meta Ads Management
• Campaign Execution: Manage end-to-end Facebook and Instagram purchase and conversion campaigns.
• Budget & Scaling: Own ad spend, managing and scaling monthly budgets from $30,000 to $100,000+ while maintaining ROAS targets.
• Technical Infrastructure: Maintain Meta Pixel and Conversions API (CAPI) setups, ensuring event match quality and tracking integrity.
• Retargeting & Scaling: Execute retargeting logic across website visitors, video viewers, and customer lists while applying clear audience exclusions.
• Reporting: Deliver daily monitoring and weekly reports detailing spend, revenue, blended ROAS, and campaign performance.
• Social Media & Content Management
• Content Creation: Plan, create, and oversee content across social platforms, including Reels, UGC, static product shots, and offers.
• Creative Testing: Maintain a structured creative testing cadence to continuously improve campaign performance.
• Media & Photography Coordination: Coordinate with photographers and visual creators to produce consistent, high-quality content.
• Community & Engagement: Manage organic social media activity and maintain active channel engagement.
  
  

Requirements

• Proven Meta Spend Experience: Direct experience holding budget authority on Meta accounts spending $30,000 to $100,000+ per month.
• Category Background: Experience in high-AOV e-commerce sectors such as jewelry, watches, or luxury fashion.
• Technical Proficiency: Demonstrated experience working with Conversions API (CAPI) and attribution setups.
• Dual Skillset: Proven capability in managing media buying alongside creative social media content execution.
  
  

Skills: social media,meta ads,capi