Performance Marketer ( Google & Meta Ads)

Company Description HyprOnline™, a creative agency vertical of Javix Media, is an integrated media company focused on consumer-led brands. The team builds 360° campaigns that combine digital and performance marketing, influencer initiatives, Pan-India activations, and experiential digital work, all planned and executed under one roof. Its approach blends data-driven strategy with innovative creative ideas to deliver measurable results aligned with client objectives. Founded in 2017 as Javelin Consumer Company and rebranded to Javix Media in 2023, the company is headquartered in Gurugram and serves clients nationwide.

Role Description This is a full-time, on-site Performance Marketer role based in Gurugram, focused on Google and Meta (Facebook/Instagram) advertising. The Performance Marketer will plan, launch, and optimize paid campaigns across Google Ads and Meta Ads, including search, display, video, and social placements, with clear performance and ROAS targets. Day-to-day responsibilities include conducting audience and keyword research, building and testing ad creatives, managing budgets and bids, and monitoring campaign performance using relevant analytics tools. The role also involves preparing reports, communicating insights to internal stakeholders and clients, collaborating with creative and account teams to align campaigns with brand objectives, and continuously experimenting with new formats and strategies to improve results.

Qualifications

• Strong hands-on experience with performance marketing platforms, including Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook and Instagram).
• Proficiency in analytics and measurement tools such as Google Analytics, pixel and conversion tracking, UTM tagging, and basic funnel analysis.
• Ability to plan and manage campaign budgets, optimize bids, and work towards defined KPIs such as CPL, CPA, ROAS, and CTR.
• Skill in developing and testing ad creatives, copy, and landing page variations in collaboration with creative and design teams.
• Strong quantitative, research, and problem-solving abilities, with comfort in working with spreadsheets and performance dashboards.
• Excellent communication and collaboration skills, with the ability to present insights and recommendations to internal teams and clients.
• Relevant experience in digital marketing or performance marketing for consumer brands; agency experience is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Up-to-date knowledge of industry trends, platform policies, and best practices across Google and Meta advertising ecosystems.