Performance Marketer (Google and Meta Ads)

Job Title: Performance Marketer

Location: Udyog Vihar, Gurugram (Onsite)

Experience Required: 3-4 Years

Job Overview:

We are looking for a highly performance-driven and analytical Performance Marketer with 3-4 years of hands-on experience in running and optimizing paid campaigns across Google Ads and Meta Ads platforms. The candidate should be well-versed in the latest ad trends, audience targeting strategies, conversion optimization, and campaign scaling techniques.

Candidates from the EdTech industry will be preferred.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta platforms.
• Drive lead generation and customer acquisition campaigns with strong ROI focus.
• Manage campaign budgets, bidding strategies, and performance metrics effectively.
• Create and test multiple audience segments, creatives, funnels, and ad copies.
• Monitor daily campaign performance and provide actionable insights for optimization.
• Track KPIs including CPL, CAC, ROAS, CTR, conversion rates, and lead quality.
• Coordinate with content, design, and sales teams for campaign execution and alignment.
• Stay updated with the latest platform updates, ad policies, AI tools, and performance marketing trends.
• Work on retargeting, funnel optimization, and scaling strategies to improve conversions.
• Generate weekly and monthly performance reports with detailed analysis.

Requirements:

• 3-4 years of hands-on experience in Performance Marketing.
• Strong practical experience with: Google Ads, Meta Ads (Facebook & Instagram), Google Analytics, Google Tag Manager
• Strong understanding of campaign structures, attribution models, and audience targeting.
• Experience in lead generation and scaling high-budget campaigns.
• Analytical mindset with excellent problem-solving skills.
• Ability to work in a fast-paced and target-oriented environment.
• Prior experience in EdTech will be an added advantage.

Preferred Skills:

• Experience with CRM integrations and marketing automation tools.
• Knowledge of landing page optimization and A/B testing.
• Familiarity with AI-driven marketing tools and automation platforms.
• Strong communication and reporting skills.