Performance Manager

About Us: We are not just an AD agency or a creative agency, we are a Communication Company.

Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Location: Jayanagar, Bangalore

Experience: 5+ years

Role Overview

We are looking for an experienced Paid Media Lead to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and the ability to drive customer acquisition while maximizing ROI.

Key Responsibilities

● Develop and execute paid media strategies aligned with business goals.

● Manage campaigns across platforms such as Google Ads, Meta, LinkedIn, and other relevant channels.

● Plan and manage campaign budgets to achieve target ROAS and CPA.

● Conduct keyword research, audience segmentation, and competitor analysis.

● Monitor campaign performance and optimize bidding, creatives, and targeting.

● Collaborate with creative, content, product, and analytics teams to improve campaign performance.

● Prepare weekly and monthly performance reports with actionable insights.

● Stay updated on industry trends and platform updates.

Required Qualifications

● Bachelor's degree in Marketing, Business, or a related field.

● 5–8+ years of hands-on experience in paid media and performance marketing.

● Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools.

● Experience with web analytics tools such as Google Analytics.

● Good understanding of attribution models, conversion tracking, and marketing funnels.

● Advanced Excel and data analysis skills.

● Excellent communication and stakeholder management abilities.

Preferred Skills

● Experience with A/B testing and conversion rate optimization.

● Familiarity with CRM and marketing automation platforms.

● Experience managing agency partners or leading a small team.

● Relevant certifications (Google Ads, GA4, Meta Blueprint) are a plus.

Key KPIs

● Return on Ad Spend (ROAS)

● Cost per Acquisition (CPA)

● Customer Acquisition Cost (CAC)

● Conversion Rate

● Lead Quality

● Revenue generated through paid campaigns