Performance Management Specialist

Job Description: Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Experience: 2-6 Years

Location: Hyderabad only

Company: Gravitas Consulting

Job Type: In-Office

Employment Type: Full-Time

We are seeking a results-driven Performance Marketing Specialist to manage and optimize digital ad campaigns across various platforms, including Google Ads (Search, Display, Performance max & YouTube), Meta (Facebook & Instagram), and LinkedIn. The ideal candidate is analytical, creative, and driven to deliver ROI for both B2B and B2C businesses through data-backed strategies. Should have previous expertise dealing with clients from diverse industries such as IT products & services, Finance, jewellery, real-estate, FMCG etc.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and other channels like Amazon & e-commerce ad campaigns.
• Should have expertise in ecommerce website optimization (Shopify, Magento) for B2C brands and have a good grasp with strategies, such as retention marketing, Account based marketing, and influencer marketing.
• Manage budgets efficiently to maximize performance and achieve high ROAS.
• Conduct A/B testing on creatives, audience segments, and bidding strategies
• Monitor campaign performance daily and generate actionable insights
• Analyze funnels and customer journeys to improve conversion rates
• Collaborate with the creative and content teams to develop high-performing ad assets
• Report on performance weekly and monthly with clear insights and recommendations
• Stay updated with the latest performance marketing trends, tools, and platform updates.
• Should have expertise in SEO (Optional)

Requirements:

• 36 years of hands-on experience in performance marketing/digital advertising across industries for B2B and B2C accounts. Proven track record of managing ad spends and delivering strong ROAS.
• Ability to create strategy and plan campaigns for customers
• Expertise in Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta Ads
• Strong analytical skills with experience in Google Analytics, GA4, and other tracking tools
• Experience with tools like Meta Business Suite, Google Tag Manager, Looker studio
• Ability to interpret data and present insights in a clear and concise manner
• Excellent communication, time management, presentation, and problem-solving skills
• Certification in Google Ads.

What We Offer:

• Competitive salary and performance bonuses
• Flexible work environment
• Opportunity to work on exciting brands across industries
• A collaborative and growth-focused team culture.

To Apply:

Send your resume to [email removed]