Performance Lead

Responsibilities

• Deep expertise in at least one paid media channel - Search, Shopping, Programmatic, or Marketplace Ads - with the ability to guide strategy and review execution across all.
• Experience managing campaigns on Flipkart Ads, Amazon Sponsored Ads, or similar marketplace advertising platforms is a strong differentiator and highly preferred.
• Proficiency with tools like Google Ads, Meta Ads Manager, Google Analytics 4 - and comfort with marketplace-specific tools (Helium 10, Amazon Pi, or Flipkarts own campaign manager).
• Proven ability to manage a team of 5-10 people - Pod Leads, Executives, and Analysts - and hold them to outcomes.
• Strong analytical mindset: comfortable building performance narratives from data, not just pulling dashboards.
• Clear, confident communicator - with clients in Business Reviews and with leadership in programme updates.
• Strong project management instincts: you can track multiple workstreams, spot risk early, and drive resolution without waiting to be told.

What Sets You Apart

• You have run end-to-end marketplace advertising - from seller onboarding through campaign activation and performance review.
• You have managed large advertising spends (1 Cr+ per month) and know how to keep pacing, quality, and ROI in balance simultaneously.
• You have built programmes or processes from scratch - scrums, reviews, SOPs - not just inherited them.
• You think in seller outcomes, not just campaign metrics. You know that a healthy seller business drives healthy ad spend.
• You are comfortable being the 'accountability anchor' - the person the team comes to when things are stuck, and the person leadership comes to when they need a clear picture.

Education

• Bachelors Degree
• Any discipline
• Required
• MBA / PGDM
• Marketing, Digital, or Business
• Preferred
• Executive Education
• Digital Marketing, Marketplace, or Analytics
• Advantageous

Certifications

• Marketplace & Retail Media Certification - Issuing Body: Flipkart, Amazon, Myntra Ads Certification - Status: Preferred
• Amazon DSP Certification - Issuing Body: Amazon - Status: Preferred
• Walmart Connect Certification - Issuing Body: Walmart / PhonePe - Status: Advantageous
• Digital Advertising Certification - Issuing Body: Google Skillshop - Status: Required
• Google Shopping Advertising Certification - Issuing Body: Google Skillshop - Status: Required
• Google Display & Video 360 Certification - Issuing Body: Google Skillshop - Status: Preferred
• Meta Blueprint - Media Buying Certification - Issuing Body: Meta - Status: Preferred

Data & Analytics

• Google Analytics 4 (GA4) - Certification - Issuing Body: Google Skillshop - Status: Required