Performance & Growth Marketing Lead

Hiring: Performance & Growth Marketing Lead | D2C | Kolkata

Experience: 3–4 Years

Role: Individual ownership + small team

We are looking for a Performance & Growth Marketing Lead to own the paid acquisition and growth engine for a fast-growing premium consumer/lifestyle brand with a strong D2C focus and an expanding retail presence.

This is a high-ownership role for someone who is analytically sharp, creatively curious and commercially driven, with the opportunity to directly influence customer acquisition, ROAS, CAC and revenue growth.

What We're Looking For

Must Have:

• Engineering degree from IIT, BITS, NIT or equivalent Tier-1 technical institution
• 3–4 years of hands-on performance marketing experience
• Experience managing Meta & Google campaigns with a minimum monthly budget of ₹20L
• Strong hands-on expertise in Meta Ads Manager & Google Ads
• Experience with a D2C, consumer brand or e-commerce business
• Strong analytical and data-driven decision-making skills
• Ability to independently own performance marketing strategy and budgets

Key Responsibilities

Performance Marketing – 75%

• Own end-to-end paid acquisition across Meta & Google Ads
• Build, manage and optimise campaign architecture across the funnel
• Drive audience strategy including prospecting, lookalikes, retargeting and custom audiences
• Lead creative testing across hooks, copy, CTAs, formats and landing pages
• Manage Google Search, Shopping, Performance Max & YouTube campaigns
• Own tracking, attribution and analytics across Meta Pixel, CAPI, GTM & Google Analytics
• Set and monitor key performance metrics including ROAS, CAC, CTR, CVR & CPO
• Own media budget allocation and identify opportunities to scale or optimise spend
• Work closely with product, website, design and content teams to improve the D2C funnel

Retention & CRM – 25%

• Build the CRM and lifecycle marketing function from the ground up
• Define customer lifecycle stages and develop automated journeys
• Drive email, WhatsApp and SMS marketing
• Build flows including welcome, cart abandonment, browse abandonment, post-purchase and win-back
• Own and improve repeat purchase rate and cohort retention

Good to Have:

• Experience in fashion, apparel or lifestyle
• Exposure to Northbeam, Triple Whale or similar attribution tools
• Familiarity with Klaviyo, MoEngage, WebEngage or similar CRM platforms
• Experience working with creative teams on performance-led content
• Exposure to Shopify & Shopify Analytics

If you are someone who thinks beyond campaign execution and wants to own the numbers, influence growth and build a performance engine from the ground up, we'd love to hear from you.

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