Performance digital Marketer

About the company

Upyogaa is an online shop for top-notch accessories designed for everyday athletes. We are committed to providing our customers with the best quality products that are both functional and stylish

What Youll Do

This is a full-time In-Office role for a Performance Digital Marketer in E-commerce located in Gurgaon. The Digital Marketer will be responsible for running ads for the brand's products & increasing online sales of the brand. The Digital Marketer will work with the creative team to create visually appealing ad creatives that align with the brand's vision and mission

• Lead paid marketing efforts across Meta (Sales campaign on Facebook/Instagram), Google Ads (Performance Max, Shopping Campaign), and other platforms.
• Should have knowledge of video editing of Ads, creative making
• Optimize campaign performance using key metrics like CAC, ROAS, CTR, CPC
• Continuously test creatives, landing pages, and audience segments to improve performance
• Explore and experiment with performance-led influencer marketing, affiliates
• Strong attention to detail and ability to work in a fast-paced environment
• Excellent communication and collaboration skills
• Finding innovative products for the brand

Requirements

• Must have: B.tech degree from Tier 1/2 Institute/ Marketing degree/ Similar professional degree from Tier 1/2 University.
• Prior Experience in Digital Marketing will be preferred.
• Problem Solving, Decision making, Communication skills are required
• Are confident running ROI-positive paid campaigns and scaling them profitably.
• Have hands-on experience with Meta Ads Manager, Google Ads, Google Analytics and tracking tools.
• Combine analytical thinking with creative instincts.
• Thrive in a fast-paced startup environment and love taking full ownership of your work.

Perks & Benefits

• Growth-oriented and collaborative work environment
• Learning & development opportunities
• Flexible work hours