Performance Creative Strategist - Work From Home

Performance Creative Strategist — LifeGuru App

Own the performance creative engine of India's fastest-growing devotion-tech startup

LifeGuru App — Online Mandir Puja, Chadhava & Spirituality

•    Android app: play.google.com/store/apps/detailsid=app.lifeguru.user

•    iOs app: https://apps.apple.com/in/app/lifeguru-spirituality/id6749894405

•    Website: https://lifeguru.app/

Remote (Work from Home / Anywhere in the World – Bali, Thailand, Pahadon se, Beach se) · 5 days a week

LifeGuru Mandir Puja Seva is bringing devotion online — making it trustworthy, simple, and accessible to 100 crore+ devotees around the world. We've built the product. Now we need someone to turn performance marketing into our biggest growth lever, one high-ROAS creative at a time.

Founders: Prathamesh Dembla · Bhanu Prakash · Satyendra Singh

Our founders have a proven track record of growing Licious by 10X and Milkbasket by 100X.

Devotion is India's largest and most emotional category — and almost nobody is doing world-class performance creative work in it. You'll run rapid creative experiments against a ₹1 Crore+/month marketing budget and directly move our CAC and ROAS. You won't be one performance marketer buried under a media buying team; you'll own the creative side of growth end-to-end — frameworks, hooks, scripts, and execution — working directly with the founders.

1. Creative Frameworks: Build and maintain a structured library of creative frameworks and hypotheses — hooks, angles, formats, offers — to test systematically across Meta, Google, and YouTube performance campaigns.

2. Hooks & Scripts: Ideate, research, and write scroll-stopping hooks and full scripts (UGC-style, testimonial, festival/ritual-led, direct-response) that translate devotional emotion into high-converting ad creative.

3. Guide Video Editors: Brief and direct video editors frame-by-frame where it matters — pacing, hook placement, captions, CTAs — turning your scripts into high-ROAS performance marketing videos.

4. Metrics & Iteration: Own the core performance metrics — CTR, thumb-stop rate, hook retention, CPA, ROAS — and use them to kill underperforming creatives fast and double down on what's winning.

Rate yourself honestly. If you're a 9/10 on these, we want to hear from you:

•    Performance-First Creative Mind (Essential): You think in hooks, angles, and frameworks before you think in aesthetics. You can point to specific ad creatives you've built that moved CTR, CPA, or ROAS — not just campaigns you oversaw.

•    Hands-On Maker: You don't just write briefs — you can script, and can direct editors precisely and unblock them when needed.

•    Data-Led: You read CTRs, thumb-stop rates, and hook retention daily, form hypotheses from them, and let the data kill your darlings — not your gut.

•    Ready to Slog: This is not a 9-to-6 role. Festivals don't wait, trends don't wait, and neither do we. You'll operate like a founding team member within 2–3 months.

•    Build the Creative Framework for Testing: a living, structured system of hooks, angles, and formats that the team tests against every week, not one-off ideas.

•    Grow Our New User ROAS: your creative output measurably moves the needle on ROAS for new user acquisition.

•    Identify Winners in Creatives: you can reliably spot which creatives are working (and why) early, and replicate it across.

•    Nurture and Build a Team of Creative Folks: you grow from an individual contributor into someone building and leading a creative team around you.

•    Founding-team seat in a startup creating a massive dent in the largest market (Religion & Spirituality) in the country.

•    Total creative ownership over performance marketing — your scripts and frameworks go live in front of lakhs of users, with no layers of approval.

•    Direct mentoring from founders who have scaled Licious 10X and Milkbasket 100X.

•    Competitive compensation with cash + ESOPs — own a piece of what you build.