Performance Creative Strategist # Meta & YouTube Ads

We are looking for a Performance Creative Strategist to own the creative process from audience insights and ad concepts to scripts, production, testing and iteration.

You will work with video editors, AI video editors, scriptwriters, performance marketers and internal faculty/course teams to develop advertisements that deliver measurable business results.

Key Responsibilities

• Research student segments, exam preparation needs, pain points, objections and purchase triggers.
• Understand course offerings and faculty strengths to develop relevant advertising messages.
• Generate ad concepts and write clear creative briefs covering the audience, hook, message, story, proof, visuals, offer and call to action.
• Guide scriptwriters and editors with actionable feedback and coordinate production, reviews and deadlines.
• Build a structured testing pipeline for new concepts, hooks, formats, offers and variations of successful ads.
• Work with Growth to agree on test budgets, adequate sample sizes, cost-per-purchase targets and attribution windows.
• Analyse ad-level spend, purchases, acquisition costs, revenue and return on ad spend to identify what works and why.
• Recommend which creatives to scale, revise or stop, in coordination with the Growth team.
• Document learnings and refresh winning advertisements to sustain performance as spending increases.

Required Skills and Experience

• Experience creating or directing performance advertisements, with examples linking creative decisions to business outcomes.
• Strong understanding of direct-response copywriting, hooks, storytelling and audience psychology.
• Experience developing creative briefs and running structured creative tests.
• Working knowledge of Meta Ads Manager and spreadsheets.
• Ability to interpret purchases, cost per purchase/acquisition, revenue, ROAS and attribution.
• Ability to guide editors, AI video editors and scriptwriters with clear direction and specific feedback.

Preferred: Experience with Hindi/Hinglish advertising, EdTech, education or D2C brands.