Performance and CRM Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance and CRM Lead based in India.

This is a senior individual contributor role focused on turning marketing activity into measurable pipeline and revenue impact. You will own the mechanics of demand generation, including nurture strategy, CRM operations, scoring, intent intelligence, and conversion tracking. Working across global marketing, sales, ABM, field marketing, content, and brand teams, you will connect data, technology, and commercial strategy. The role combines hands-on execution with strategic thinking, giving you ownership of workflows, attribution models, dashboards, and optimisation initiatives. You will use performance insights to identify opportunities, improve conversion, and guide investment decisions at a senior level. The position operates within a remote, async-first global environment where clear documentation, proactive communication, and autonomy are essential. It is an ideal opportunity for a data-driven B2B marketer who combines CRM expertise, analytical thinking, strong copywriting, and a practical approach to AI.

Accountabilities:: Own the end-to-end email nurture strategy, including audience segmentation, commercial copy, sequencing, triggers, branching logic, timing, testing, and optimisation across warm, cold, and lapsed audiences.

Build, maintain, and document marketing and sales automation workflows, ensuring processes and business rules remain clear, scalable, and effective.

Manage CRM operations across platforms such as HubSpot or Salesforce, including segmentation, lifecycle stages, data hygiene, and pipeline management.

Develop and maintain lead- and account-scoring models aligned with ideal customer profiles and observable buying signals.

Operate intent and enrichment data platforms to identify in-market accounts, build and prioritise target account lists, and surface relevant opportunities for stakeholders.

Create and maintain sales enablement materials, including ABM playbooks, outreach sequences, one-pagers, presentations, and organised enablement resources.

Develop performance dashboards and attribution frameworks using UTM governance, multi-touch attribution, and other measurement approaches to connect marketing activity with pipeline and revenue.

Maintain website measurement infrastructure, including tag management, events, goals, and conversion tracking, while monitoring user experience and recommending CRO experiments.

Turn performance data into actionable commercial recommendations, identifying optimisation opportunities rather than simply producing reports.

Track investment in CRM, intent, analytics, and automation platforms and contribute to budget and ROI analysis.

Partner closely with sales, ABM, field marketing, content, campaigns, and brand teams to translate commercial priorities into effective marketing activation.

Leverage generative AI to accelerate content creation, campaign sequencing, analysis, and operational workflows while applying appropriate human judgment and quality control.

Operate effectively within a distributed, async-first environment by documenting decisions, communicating proactively, and managing stakeholders across multiple time zones.

Requirements

5+ years of experience in B2B demand generation, marketing operations, growth marketing, or related roles with direct ownership of nurture programmes and CRM operations.

Hands-on expertise with major CRM and marketing automation platforms, particularly HubSpot or Salesforce, including segmentation, workflows, scoring, lifecycle management, and data governance.

Practical experience with intent data platforms, data enrichment, ideal customer profiles, and target account list development.

Strong analytical capabilities, including experience with GA4, BI and reporting platforms such as Looker, Power BI, or Data Studio, UTM tracking, and multi-touch attribution.

Experience with website analytics, tag management, event implementation, conversion tracking, and CRO testing.

Excellent conversion-focused copywriting skills, particularly for email campaigns, sales enablement materials, and commercial communications.

Proven ability to collaborate with sales, ABM, field marketing, and other cross-functional teams while translating business priorities into measurable activation.

Strong organisational skills, self-direction, and the ability to manage multiple priorities effectively in a remote and asynchronous working environment.

Practical experience using generative AI tools to accelerate marketing content and analysis, combined with sound judgment about when human review is required.

Experience working with global markets, international stakeholders, and distributed teams is highly valuable.

Enterprise ABM experience, agency or consultancy experience, familiarity with Marketo or Eloqua, and exposure to basic SQL or data engineering for complex reporting are desirable.

Strong commercial mindset with the ability to connect marketing performance, customer behaviour, technology, and revenue outcomes.

Benefits

Fully remote working arrangement in India, subject to business requirements.

Opportunity to work within a global marketing organisation supporting clients and teams across multiple international markets.

Senior individual contributor position with significant ownership and visibility across marketing, sales, ABM, and leadership stakeholders.

Opportunity to work at the intersection of B2B demand generation, CRM, analytics, automation, AI, and performance marketing.

Exposure to advanced marketing technology, intent intelligence, attribution, conversion optimisation, and generative AI.

Collaborative, international, and async-first working environment designed to support autonomy and cross-functional collaboration.

Opportunities to contribute to innovative marketing strategies and measurable commercial growth.

Inclusive workplace committed to diversity, equity, belonging, and equal opportunity.

Environment that values ambition, creativity, continuous learning, innovation, and results.

Opportunities to work with global accounts and multidisciplinary teams across markets.

Sustainability-focused culture with environmental goals integrated across business and project activities.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1