People Operations & Employer Branding Specialist

ABOUT NECTAR SOCIAL

Nectar Social is building an AI-native social operating system for modern brands. We help companies create deeper, more authentic relationships with their communities by combining social interaction, customer engagement, and commerce into one intelligent platform.

Founded by experienced product and engineering leaders, Nectar works with leading consumer brands and is backed by top-tier investors. As we continue expanding our presence in Pakistan, we are building a strong Lahore-based team across engineering, operations, talent, and business functions.

We are looking for an Employer Branding & Marketing Manager to help shape how Nectar Social is seen by current employees, future candidates, universities, and the broader talent market in Pakistan.

ROLE OVERVIEW

As the Employer Branding & Marketing Manager, you will be responsible for building and developing Life at Nectar Social as a strong, visible, and desirable employer brand.

This role will focus on making Nectar Social a workplace that people want to join, talk about, and grow with. You will lead initiatives across LinkedIn, Instagram, campus branding, internal events, university partnerships, employee storytelling, and graduate hiring pipelines.

You will work closely with the Talent, Operations, Marketing, and Leadership teams to create campaigns, content, and experiences that showcase Nectar’s culture, people, office life, learning opportunities, and growth journey in Pakistan.

KEY RESPONSIBILITIES

EMPLOYER BRANDING & CONTENT

• Own and develop the Life at Nectar Social employer branding strategy.

• Build Nectar’s presence as a desirable workplace across LinkedIn, Instagram, and other relevant platforms.

• Create and manage content calendars for employer branding and culture-focused campaigns.

• Capture and share employee stories, team highlights, office moments, events, achievements, and behind-the-scenes content.

• Partner with design and marketing teams to create high-quality visual content, videos, posts, reels, and campaigns.

• Ensure all employer branding content reflects Nectar’s culture, tone, values, and visual identity.

• Track engagement and continuously improve employer branding campaigns based on performance.

CAMPUS BRANDING & UNIVERSITY RELATIONS

• Build and manage relationships with universities across Pakistan, especially in Lahore and other key talent markets.

• Develop campus branding initiatives to position Nectar Social as a preferred employer for fresh graduates.

• Organize university sessions, tech talks, career fairs, ambassador programs, and student engagement activities.

• Create long-term graduate hiring pipelines for engineering, product, design, marketing, and operations roles.

• Work with the Talent team to plan annual fresh graduate hiring campaigns and internship programs.

• Identify top universities, societies, faculty members, and student groups for strategic partnerships.

EVENTS & INTERNAL CULTURE

• Plan and execute in-house events that strengthen Nectar’s culture and employee experience.

• Lead initiatives around office events, team activities, onboarding moments, celebrations, offsites, speaker sessions, and community-building activities.

• Support the development of a strong internal culture that reflects Nectar’s values and growth mindset.

• Partner with Operations to make the office experience more engaging, welcoming, and memorable.

• Create content and campaigns around internal events to showcase Nectar’s culture externally.

TALENT MARKETING & CANDIDATE EXPERIENCE

• Partner with the Talent team to support hiring campaigns for priority roles.

• Create recruitment marketing content for open roles, hiring drives, and talent campaigns.

• Help improve candidate-facing communication, job posts, hiring announcements, and employer brand touchpoints.

• Support initiatives that improve how candidates experience Nectar from first interaction to onboarding.

• Build campaigns that help attract high-quality candidates across experienced and early-career talent pools.

REQUIREMENTS

• 3–6 years of relevant experience in employer branding, marketing, talent marketing, campus recruitment, communications, or a related field.

• Strong understanding of social media platforms, especially LinkedIn and Instagram.

• Experience creating or managing content calendars, brand campaigns, or digital marketing initiatives.

• Strong writing, storytelling, and communication skills.

• Ability to create engaging content around people, culture, workplace, and company growth.

• Experience working with universities, student societies, campus programs, or graduate hiring pipelines is strongly preferred.

• Strong project management skills with the ability to manage events, campaigns, and partnerships end-to-end.

• Comfortable working with cross-functional teams including Talent, Operations, Design, Marketing, and Leadership.

• Creative mindset with strong attention to detail.

• Ability to work in a fast-paced environment and take ownership of new initiatives.

NICE TO HAVE

• Experience working with a startup, technology company, SaaS company, or fast-growing organization.

• Experience with campus ambassador programs, internship programs, or fresh graduate hiring.

• Basic understanding of design tools, content creation tools, or video editing platforms.

• Experience managing company pages, employer branding pages, or recruitment marketing campaigns.

• Existing relationships with universities, career offices, student societies, or faculty members in Pakistan.

WHAT WE’RE LOOKING FOR

We are looking for someone who can take ownership of Nectar’s employer brand in Pakistan and make it visible, consistent, and exciting.

The ideal candidate should be creative, proactive, people-oriented, and execution-driven. This person should understand how to tell strong stories about culture, people, and workplace experiences while also building practical pipelines for hiring future talent.

This role is a great fit for someone who enjoys combining marketing, branding, events, university relations, and talent strategy into one high-impact function.

LOCATION

Lahore, Pakistan

EXPERIENCE LEVEL

3–6 years of relevant experience

APPLICATION REQUIREMENT

Candidates should share an updated resume along with examples of relevant work, such as employer branding campaigns, social media pages, campus programs, event campaigns, or marketing content they have worked on.