Peformance Marketing

Scapia! A product that's out there to make travel happen for people, by converting

their everyday expenses into travel experiences. We're a bunch of passionate people

who work together, brainstorm and debate with each other, and don't stop until

we're proud of our work. Customer delight tops everything else! We've worked hard

to create an environment of honesty and passion that sets everyone up for success.

Role Overview :

Own and scale customer acquisition across Google and Meta, with a strong focus

on driving efficient and sustainable growth.

● Plan, execute, and optimize performance campaigns to achieve CAC and

growth targets.

● Continuously experiment with audiences, creatives, messaging, and

landing pages to improve performance.

● Partner closely with Product, Creative, Analytics, and Engineering teams to

optimize the end-to-end acquisition funnel.

● Use data and insights to identify opportunities, improve measurement and

attribution, and drive better acquisition outcomes.

What You'll Own :

Paid acquisition strategy & execution

● Own acquisition across Google Ads, Meta Ads, and other growth channels as they

prove out

● Plan, launch, and manage campaigns end-to-end — budgets, bidding, targeting,

and pacing

● Hit CAC and growth targets while maintaining acquisition quality, not just volume

Experimentation

● Run continuous, rapid experiments across audiences, creatives, landing pages,

and messaging

● Build a testing cadence — hypotheses, structured A/B tests, and fast iteration

based on what the data says

● Kill underperforming channels and creatives quickly; double down on what works

Funnel & measurement

● Work with Product, Creative, Analytics, and Engineering to improve the acquisition

funnel — from ad click to activation

● Own tracking and attribution hygiene so spend decisions are backed by clean data

● Build reporting that gives the team a real-time read on channel performance and

unit economics

Cross-functional collaboration

● Partner with Creative on ad concepts and iterate based on performance data, not

opinion

● Work with Product on landing pages, onboarding flows, and conversion points

● Loop in Analytics and Engineering on measurement infrastructure, tracking gaps,

and attribution fixes.

Who You Are :

● 4-8 years of hands-on performance marketing experience.

● Strong expertise in Google Ads and Meta Ads.

● Highly analytical, proactive, and comfortable working in a fast-paced startup

environment.

● Strong ownership mindset with a bias for action.