Partnerships & Community Marketing Lead

Company: Sevora

Location: Kolkata

Employment Type: Full-time, work from office, with local travel

Preferred Experience: 35 years in partnerships, community marketing, retail marketing, brand activations or business development

About Sevora

Sevora is a stylist-led fashion shopping platform offering curated fashion, personal shopping assistance, Try at Home and express delivery. We help customers discover and purchase outfits with confidence and convenience.

About the Role

We are looking for a relationship-driven marketing professional who can connect Sevora with relevant customer communities and generate qualified leads, shopping appointments and sales.

You will build partnerships, organise targeted shopping experiences and develop referral networks across Kolkata. Working closely with our Sales Executive and Personal Shopper, you will take ownership of lead generation, partnership performance and activation costs.

Key Responsibilities

1. Partnerships and Community Development

• Identify, approach and build relationships with community hosts, residential associations, clubs, womens groups and event organisers.
• Establish referral partnerships with complementary businesses, including premium salons, beauty studios, wedding planners and makeup artists.
• Develop partnership proposals and negotiate participation costs, collaboration terms and referral arrangements.
• Maintain an active partner pipeline and monthly community activation calendar.

2. Lead Generation

• Own monthly targets for qualified customer leads and booked shopping appointments.
• Generate leads through kitty parties, private gatherings, premium residential communities, clubs, curated exhibitions, professional networks and customer referrals.
• Develop channel plans covering target audiences, activities, budgets and expected lead volumes.
• Qualify enquiries based on fashion preferences, outfit budget, purchase occasion, buying timeline and location.
• Build customer and community-host referral programmes with clear tracking and agreed incentives.

3. Community Marketing and Events

• Plan and execute private shopping sessions, styling events, collection previews, pop-ups and community activations.
• Assess opportunities based on audience relevance, purchase intent, participation costs and sales potential.
• Coordinate invitations, lookbooks, QR forms and promotional materials with the creative team.
• Work with merchandising, the Personal Shopper and operations to ensure relevant assortments, stock availability and smooth execution.
• Manage event logistics, partner communication and approved budgets.

4. Lead Management and Sales Coordination

• Capture customer details and follow-up permission through forms, WhatsApp opt-ins and appointment registrations.
• Record each leads source, preferences, interest level and next action in the CRM.
• Ensure timely handover to the Sales Executive with clear ownership and follow-up expectations.
• Review appointment attendance, follow-up progress, conversion and reasons for lost sales.
• Work with the sales team to improve lead quality and turn successful activations into repeat purchases and referrals.

5. Reporting and Optimisation

• Report weekly on partner outreach, confirmed activities, qualified leads, appointments, costs and attributable sales.
• Track performance separately for each partner, event and referral source.
• Monitor cost per qualified lead, cost per purchasing customer and contribution after activation costs.
• Recommend which partnerships and activities to expand, improve or discontinue.

Candidate Requirements

• Relevant experience in partnerships, community marketing, retail marketing, events or business development.
• Strong networking, negotiation, presentation and relationship-management skills.
• Experience generating customer leads and working towards measurable commercial targets.
• Ability to independently manage activities from partner outreach through execution and reporting.
• Understanding of budgets, lead qualification, sales conversion and customer acquisition costs.
• Clear communication in Bengali, Hindi and English.
• Comfort using spreadsheets, presentations, WhatsApp Business and CRM tools.
• Willingness to travel within Kolkata and support scheduled evening or weekend events.

Preferred Background

Experience in fashion, premium retail, beauty, hospitality or lifestyle services. Existing relationships with Kolkata communities, clubs, residential associations or relevant businesses will be an advantage.

Key Performance Indicators

• Productive partnerships activated.
• Qualified customer leads generated.
• Shopping appointments booked and attended.
• Lead-to-purchase conversion.
• Net sales attributable to partnerships and activations.
• Cost per qualified lead and purchasing customer.
• Repeat purchases and referrals from acquired customers.

A qualified lead is a customer who expresses shopping interest, fits Sevoras offering and agrees to a follow-up.

Team and Accountability

You will work closely with the Sales Executive, Personal Shopper, merchandising, operations and creative teams.

You will own partner development, lead generation, lead quality and activation costs. The Sales Executive will own customer follow-ups and closing, with shared accountability for appointment conversion and sales generated through this channel.