Parent Relationship Manager

Job Description: Parent Relationship Manager Inside Sales

Position: Parent Relationship Manager – Inside Sales
School: ORCHIDS The International School
Location: Thane, Mumbai, Maharashtra
Employment Type: Full-time
Department: Admissions / Inside Sales

About the Role

ORCHIDS The International School is looking for a highly motivated, target-oriented, and parent-focused Parent Relationship Manager – Inside Sales to drive admissions and build strong relationships with prospective and existing parents.

The role will be responsible for managing admission enquiries, counselling prospective parents, conducting systematic follow-ups, converting qualified leads into admissions, and ensuring a smooth parent journey from the initial enquiry through enrolment.

The ideal candidate should have excellent communication and convincing skills, a strong customer-service mindset, and the ability to understand parent requirements and recommend the school's offerings appropriately.

Key Responsibilities

Lead Management & Inside Sales

• Handle inbound and outbound calls with prospective parents regarding school admissions.
• Respond promptly to leads generated through calls, website enquiries, digital campaigns, walk-ins, referrals, and other channels.
• Understand the family's requirements, child's age/grade, preferred curriculum, location, and other admission-related needs.
• Explain the school's curriculum, academic approach, facilities, co-curricular activities, fee structure, admission process, and key differentiators accurately.
• Qualify leads based on defined admission criteria and maintain systematic follow-up.
• Convert prospective parent enquiries into school visits, counselling sessions, applications, and confirmed admissions.
• Follow up with prospective parents through calls, WhatsApp, email, and other approved communication channels.
• Maintain consistent engagement with leads throughout the admission funnel.
• Handle objections related to fees, curriculum, location, transport, academics, facilities, and competition in a professional and solution-oriented manner.
• Achieve defined monthly and annual admission and conversion targets.

Parent Counselling & Relationship Management

• Build trust and establish strong relationships with prospective parents.
• Understand parent expectations and provide personalized counselling based on their child's needs.
• Address parent questions and concerns professionally and provide accurate information.
• Guide parents through the complete admission journey, from enquiry to registration and documentation.
• Maintain regular communication with high-potential and pending leads.
• Follow up with parents after school visits and counselling sessions to understand their decision-making stage.
• Ensure a positive and professional parent experience throughout the admissions process.

School Visits & Admissions Conversion

• Coordinate and schedule school visits/campus tours for prospective parents.
• Work closely with the front office, academic coordinators, and school leadership to ensure a smooth campus-visit experience.
• Follow up with parents after visits and identify opportunities for conversion.
• Assist parents with application forms, required documentation, assessments, and other admission formalities.
• Track each lead from initial enquiry through final enrolment.
• Identify potential drop-offs in the admission funnel and proactively reconnect with parents.

CRM & Data Management

• Maintain accurate and up-to-date lead information in the CRM/admission management system.
• Record all calls, interactions, follow-ups, parent requirements, visit details, and lead status.
• Ensure timely follow-up on all open and pending leads.
• Maintain accurate sales funnel and pipeline data.
• Prepare daily/weekly/monthly reports on:
• New enquiries
• Qualified leads
• Calls and follow-ups
• School visits
• Applications
• Conversions
• Admissions
• Lost/deferred leads
• Conversion ratios
• Analyse lead data to identify opportunities for improving conversion rates.

Sales & Target Achievement

• Meet or exceed assigned lead conversion, admission, revenue, and follow-up targets.
• Maintain a healthy admissions pipeline and prioritize high-intent leads.
• Develop effective follow-up strategies for undecided and deferred parents.
• Re-engage old, inactive, and lost leads where appropriate.
• Track competitors and understand parent preferences and market trends in the local area.
• Share market feedback and parent insights with the Admissions and School Leadership teams.
• Contribute ideas for improving the admissions funnel and parent conversion journey.