Parent Relationship Manager

Role & responsibilities

• Handle enquiries from prospective parents through calls, messages, walk-ins, and other channels.
• Understand parents' requirements and guide them regarding the school, curriculum, facilities, fee structure, and admission process.
• Generate leads through field visits, cold calling, references, and other sources.
• Follow up with prospective parents and convert enquiries into school visits and admissions.
• Build and maintain strong relationships with prospective and existing parents.
• Conduct counselling sessions and address parents' questions and concerns professionally.
• Coordinate and facilitate school visits for prospective parents.
• Maintain regular follow-ups and update lead status in the CRM/ERP.
• Work towards achieving monthly admission and conversion targets.
• Coordinate with the school admissions and academic teams to ensure a smooth parent experience.
• Handle parent concerns and ensure timely resolution by coordinating with the concerned departments.
• Maintain accurate records of leads, follow-ups, visits, and conversions.

Preferred candidate profile

• Bachelor's degree in any discipline.
• 14 years of experience in sales, counselling, customer relationship management, business development, or admissions.
• Experience in school admissions/education sales will be an added advantage.
• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Comfortable with field work and face-to-face parent interactions.
• Good convincing, negotiation, and follow-up skills.
• Target-oriented and comfortable working in a sales-driven environment.
• Basic knowledge of MS Office/Excel and CRM or ERP systems.
• Should be comfortable working 6 days a week.