Panchkarma Centre Manager

PANCHKARMA CENTRE MANAGER

Operations | Patient Experience | Client Acquisition | Revenue Growth

POSITION SUMMARY

Experienced and result-oriented Panchkarma Centre Manager with proven experience in managing the day-to-day operations of Ayurvedic Panchkarma and wellness centres, ensuring excellent patient/client experience and driving business growth.

The ideal candidate should have a strong understanding of Panchkarma therapies, Ayurvedic wellness programmes, consultation-to-treatment conversion, package selling and client relationship management, along with the ability to independently manage centre operations.

A key requirement of this position is the ability to generate and convert clients, develop referral networks and consistently increase patient footfall and centre revenue.

KEY RESPONSIBILITIES

1. Centre Operations

- Manage complete day-to-day operations of the Panchkarma centre.

- Ensure smooth functioning of reception, consultation, therapy rooms and support staff.

- Supervise Panchkarma therapists, attendants, receptionists and other centre personnel.

- Maintain hygiene, cleanliness, discipline and professional standards.

- Ensure proper scheduling and utilisation of therapy rooms and staff.

- Maintain patient records, treatment schedules and follow-up systems.

- Coordinate with Ayurvedic doctors/Vaidyas for smooth patient management.

2. Client Acquisition & Business Development

- Develop and implement strategies to increase patient/client footfall.

- Generate clients through local marketing, referrals, doctors, corporates, residential communities, wellness groups and digital enquiries.

- Build relationships with doctors, hospitals, gyms, yoga centres, corporates and other potential referral sources.

- Follow up on enquiries and convert them into consultations and treatment packages.

- Promote Panchkarma packages, Ayurvedic therapies, wellness programmes and annual treatment plans.

- Develop repeat-client and referral programmes.

3. Sales & Revenue Generation

- Take responsibility for centre-level revenue and business targets.

- Convert consultations and enquiries into appropriate treatment packages.

- Train reception and counselling staff in enquiry handling and conversion.

- Monitor daily enquiries, consultations, conversions, treatment days and revenue.

- Identify opportunities for increasing average revenue per client.

- Encourage repeat visits and long-term wellness programmes.

4. Marketing

- Coordinate with the marketing team for local and digital campaigns.

- Develop attractive Panchkarma packages for different customer segments.

- Assist in organising health camps, wellness seminars, corporate programmes and promotional events.

- Maintain relationships with existing clients and generate referrals.

- Provide regular feedback to management regarding customer requirements and market trends.

5. Customer Experience

- Ensure every client receives a professional and personalised experience.

- Handle client queries, complaints and feedback effectively.

- Establish a strong system for post-treatment follow-up.

- Maintain client satisfaction and encourage repeat treatments and referrals.

REQUIRED EXPERIENCE

- 37 years of experience managing an Ayurvedic Panchkarma centre, wellness centre, Ayurvedic hospital or similar facility.

- Proven experience in bringing clients/patients to the centre and generating revenue.

- Experience in selling Panchkarma treatment packages and wellness programmes.

- Strong knowledge of Panchkarma therapies and Ayurvedic wellness services.

- Experience in managing therapists, reception staff and other centre personnel.

- Strong communication, counselling and sales skills.

- Ability to independently manage centre operations and achieve business targets.

DESIRED QUALIFICATIONS

- Degree/Diploma in Ayurveda, Panchkarma, Healthcare Management, Hospital Management, Wellness Management or a related field.

- Candidates with strong practical Panchkarma centre management and proven business-development experience may also be considered.