Paid Social Executive

Department: 77-893 - Subscription - Digital Acquisition Media

Location: India - Hyderabad

Description

DAZN is continuing to expand its presence in North America, with a growing portfolio of regional sports rights across some of the biggest teams and markets in the US.

As Paid Social Executive, you'll support the day-to-day execution of Paid Social campaigns across DAZN's US business.

Reporting into the Senior Paid Social Manager, this is a hands-on role focused on campaign building, trafficking, QA, optimisation support and reporting across platforms including Meta, TikTok, Reddit and other social channels.

You'll work closely with the Paid Social Manager, Creative, Media Planning, Analytics and regional marketing teams to make sure campaigns are launched accurately, on time and against the correct audiences, budgets and objectives.

Key Responsibilities

• Build, traffic and launch Paid Social campaigns across platforms including Meta, TikTok, Reddit and other emerging social channels.
• Set up campaigns, ad sets, audiences, budgets, placements, creative and tracking based on approved media plans and campaign briefs.
• Complete detailed campaign QA before launch to ensure targeting, budgets, creative, URLs, tracking and campaign settings are accurate.
• Monitor live campaigns daily and flag pacing, delivery or performance issues to the Senior Paid Social Manager.
• Make approved campaign optimisations across budgets, audiences, creative and placements.
• Upload and manage first-party audiences, customer lists, geographic targeting and platform audience segments.
• Support creative trafficking by ensuring the correct assets, copy, headlines and formats are matched to each campaign and placement.
• Coordinate creative swaps, promotional updates and campaign changes around game schedules, offers and key sporting moments.
• Maintain campaign naming conventions, tracking standards and account organization across Paid Social platforms.
• Pull platform performance data and support weekly and monthly reporting.
• Help maintain Paid Social trackers, pacing documents, campaign calendars and testing logs.
• Support A/B testing across creative, audiences, messaging and campaign setups.
• Work with the Senior Paid Social Manager to implement testing plans and document results.
• Troubleshoot campaign setup, creative approval, audience and delivery issues with platform support when needed.
• Stay up to date on new Paid Social platform features, ad formats and execution best practices.
  
  

Skills, Knowledge & Expertise

• 1–2 years of experience in Paid Social, digital marketing, media, advertising or a related field.
• Hands-on experience with Meta Ads Manager is strongly preferred.
• Experience with platforms such as TikTok Ads Manager, Reddit Ads or other Paid Social platforms is a plus.
• Understanding of basic Paid Social campaign structures, objectives, audiences, budgets and performance metrics.
• Strong attention to detail and the ability to accurately manage multiple campaign builds at once.
• Comfortable working with spreadsheets, campaign trackers and performance data.
• Strong organizational and time-management skills.
• Ability to work across multiple teams, campaigns and deadlines in a fast-moving environment.
• Comfortable following established processes while also identifying potential campaign issues before they become problems.
• Strong communication skills and willingness to ask questions when campaign requirements are unclear.
• An interest in performance marketing, digital media and developing deeper Paid Social expertise.
• Experience within sports, streaming, entertainment or subscription businesses is a plus.
• A genuine interest in sports and the evolving social media landscape.