Paid Social Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social Director based in the United States.

This role offers the opportunity to lead high-impact paid social strategies and drive measurable growth for a diverse portfolio of clients. The successful candidate will own campaign execution across major digital advertising platforms, combining strategy, optimization, analytics, and client partnership. You will act as a strategic advisor, helping brands improve performance through data-driven insights and innovative testing approaches. This position requires a strong understanding of paid media ecosystems, audience targeting, creative optimization, and performance measurement. You will collaborate with internal teams and clients to develop scalable advertising solutions and maximize return on investment. Ideal candidates are performance-focused marketing leaders who thrive in a fast-paced, data-driven environment.

Accountabilities: The Paid Social Director will oversee the strategy, execution, and optimization of paid digital media campaigns while serving as a trusted expert for clients. This role combines strategic planning, performance analysis, client communication, and continuous improvement to deliver successful advertising outcomes.

Develop and execute comprehensive paid social media strategies across platforms such as Facebook, Twitter, Snapchat, Pinterest, YouTube, and other digital channels.

Build paid media plans including audience targeting, segmentation, messaging strategy, budgeting, testing frameworks, and optimization roadmaps.

Manage campaign execution from initial planning through implementation, monitoring, analysis, and reporting.

Act as the primary subject matter expert for clients, providing strategic recommendations and performance insights.

Analyze campaign data to identify trends, opportunities, and actionable recommendations that improve business outcomes.

Continuously optimize campaigns through testing, performance measurement, bidding strategies, and audience refinement.

Use reporting dashboards and analytics tools to communicate campaign performance and future growth opportunities.

Prepare and present campaign reports, insights, and recommendations to clients and internal leadership.

Maintain strong client relationships through proactive communication, strategic guidance, and exceptional service.

Stay current with advertising platform updates, industry trends, emerging tools, and best practices.

Conduct market, consumer, and competitor research to inform marketing strategies.

Collaborate with creative teams to develop engaging ad concepts and improve campaign performance.

Requirements

The ideal candidate is an experienced paid social marketing professional with strong analytical capabilities, strategic thinking, and a proven ability to scale digital advertising programs.

Bachelor’s degree in Marketing or a related field.

5+ years of experience in performance marketing with a focus on paid social advertising.

Strong expertise across paid social platforms and digital advertising strategies.

Experience managing and scaling large advertising accounts while maintaining or improving key performance indicators.

Advanced knowledge of automation tools, bidding platforms, audience targeting solutions, and creative testing tools.

Proven ability to analyze performance data and translate insights into actionable strategies.

Experience managing significant campaign budgets and driving measurable business results.

Strong project management skills with the ability to manage complex initiatives involving multiple stakeholders.

Excellent written and verbal communication skills with the ability to present recommendations clearly.

Ability to work effectively in a fast-paced environment while managing priorities and deadlines.

Strong problem-solving skills with a data-driven and strategic mindset.

Benefits

Competitive base salary of $115,000 - $125,000 annually.

Total compensation potential of up to $135,000 annually, including performance-based bonuses.

Fully remote work environment.

Medical, prescription, dental, and vision insurance benefits.

Life and accident insurance plans.

Short-term and long-term disability coverage.

Paid time off and company holidays.

Flexible PTO policy.

401(k) match program.

Health Savings Account (HSA) and Flexible Spending Account (FSA).

Employee assistance programs.

Family forming benefits and paid parental leave.

Tuition reimbursement up to $5,000 per calendar year.

Professional development and career growth opportunities.

Virtual health services and wellness programs.

Employee discount programs and additional workplace perks.

Collaborative and creative culture with opportunities to make a meaningful impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1