Paid Media Specialist

Job Role: Performance Marketing Executive

Location: Bangalore (On-site)

Experience: 4-5yrs

Key Responsibilities

• Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads
• Manage daily campaign operations, including budget pacing, bid adjustments, and performance monitoring
• Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates
• Build and maintain weekly & monthly performance reports and dashboards
• Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels
• Identify performance gaps and proactively recommend optimizations
• Coordinate with content and design teams to improve ad creatives and messaging
• Maintain account hygiene (naming conventions, structure, tracking consistency, etc.)

Requirements

• 4yrs+ of experience in Performance Marketing / Paid Media
• Proven experience in managing live campaigns
• Hands-on experience with:
• Google Ads (Search, Display, YouTube)
• LinkedIn Ads (B2B campaign experience preferred)
• Meta Ads (Facebook & Instagram)
• Strong understanding of lead generation campaigns will be plus (especially B2B)
• Experience in campaign optimization and performance improvement
• Working knowledge of GA4, GTM, and conversion tracking setups
• Analytical mindset with the ability to derive actionable insights from data
• Good communication and stakeholder management skills

Good to Have

• Experience in B2B / SaaS / HRTech campaigns
• Exposure to ABM campaigns or enterprise targeting
• Familiarity with tools like Supermetrics, HubSpot, Salesforce

Key Skills

• Campaign Execution & Optimization
• Data Analysis & Reporting
• Audience Targeting
• Budget & Pacing Management
• A/B Testing
• Conversion Tracking & Attribution

Success Metrics (KPIs)

• Achievement and improvement of Cost per Lead (CPL) targets
• Improvement in key performance metrics (CTR, CVR, CPA)
• Accuracy and timeliness of reporting dashboards
• Minimal to zero tracking discrepancies
• Efficient budget utilisation and pacing