Paid Media Specialist

Company Profile

Houzeo is an online platform that lets home-owners sell their property by circumventing any traditional intermediaries. The platform enables users to create property listings and upload them to various portals, connect with local real estate professionals, use the provided dashboard to obtain property valuations, compare the value with other properties, avail market analysis reports, fill out federal/state disclosures electronically, connect with attorneys/escrow companies, and more. The company earns revenue by offering various monthly packages.

Houzeo is based in Manhattan, New York, with offices in Mumbai, India. Our founder is a finance, real estate, and technology veteran with an ivy-league MBA. We were showcased at the TechCrunch Disrupt Startup Battlefield in New York City. The startup is already profitable and experiencing double digit month-over-month growth. As we are building our brand, we are growing tremendously and launching new products to enhance customer experience and highlight our partners.

Job Overview:

Are you passionate about driving targeted traffic and optimizing your online advertising campaigns Houzeo seeks a dynamic and results-oriented performance specialist to take our digital advertising efforts to the next level. In this role, you will create, execute, and optimize our pay-per-click campaigns across Google search results pages to maximize ROI and drive conversions.

Responsibilities:

● Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels

● Conduct keyword research to identify valuable keywords and phrases for the US real estate industry

● Work with content writers to create compelling ad copy aligning with Houzeo's messaging and goals

● Monitor and optimize campaign performance, CTR, conversion rates, and ROAS.

● Plan, execute, and measure tests across ad creative and landing pages to optimize conversion

● Day-to-day management and modification of the campaign to increase its effectiveness

● Utilize bid management strategies to ensure cost-effective campaign outcomes

● Setting up and optimizing goals tracking/conversions from Google Analytics and other sources to gain insights into campaign effectiveness and make data-driven decisions

● Collaborate with the marketing team to align PPC efforts with overall marketing strategies and objectives ● Explore new opportunities to grow campaigns more efficiently and effectively

● Searching and recommending new online partners.

● Stay up-to-date with industry trends and best practices in online advertising and PPC

● Ability to generate weekly and monthly reports for all major metrics, and goals tracking, revenue tracking, and other tracking requirements. Able to churn out reports with insights for campaigns

● Identify opportunities for expansion and growth within the PPC landscape.

Skills & Qualifications Required:

● Minimum of 2-3 years of experience as a Google Ads Specialist or similar role

● Hands-on experience in Google Analytics, Google Tag Manager, and/or other tracking software

● Proficiency in English, both written and verbal, with strong communication skills

● Strong analytical mindset with the ability to measure, test, refine and provide actionable insights to improve campaign performance

● Demonstrated experience with Google Ads, Bing Ads, and other relevant advertising platforms

● Familiarity with keyword research tools and techniques.

● Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising

● Ability to create and optimize landing pages for better conversion rates.

● Expert at analyzing data and providing actionable insights to improve campaign performance

● Self-motivated and able to work independently, delivering results without constant supervision

● Strong time management and organizational skills to manage multiple campaigns and deadlines

● Basic graphic design skills are a plus for creating ad creatives or making minor adjustments

● Up-to-date with the latest trends and best practices in PPC advertising Join our innovative team at Houzeo and transform our advertising strategies. As a PPC Specialist, you will have the opportunity to contribute to the growth of our real estate platform and help sellers effectively market their properties.

Interested candidates kindly share your updated resume at [HIDDEN TEXT]