Paid Media Specialist(Meta ads)

• Location: Pune (On-site)
• Experience: 3–6 Years
  
  

About The Role

We are looking for a Senior Performance Marketing Specialist with hands-on experience in scaling D2C and e-commerce brands through paid marketing. The ideal candidate should have strong expertise in Meta Ads, customer acquisition, revenue growth, and performance optimization.

You will be responsible for owning end-to-end paid acquisition strategies while working closely with creative, design, and web teams to maximize campaign performance.

Key Responsibilities

• Plan, launch, and optimize revenue-focused Meta advertising campaigns.
• Develop full-funnel acquisition strategies including prospecting, retargeting, and retention.
• Improve key performance metrics such as ROAS, CAC, AOV, and LTV.
• Execute advanced audience targeting strategies including lookalikes, interest targeting, broad audiences, and remarketing.
• Test creatives, messaging, and campaign structures to improve conversion rates.
• Collaborate with creative teams to build high-performing ad creatives.
• Manage product catalogs, Dynamic Product Ads (DPA), and shopping campaigns.
• Monitor campaign performance and identify scaling opportunities.
• Work with website and UX teams to improve landing page and checkout conversions.
• Manage advertising budgets efficiently.
• Set up and maintain tracking using Meta Pixel, Conversion API, and GA4.
  
  

Requirements

• 3–6 years of hands-on experience in D2C or e-commerce performance marketing.
• Strong expertise in Meta Ads with proven success in driving profitable revenue growth.
• Experience managing high-budget advertising campaigns.
• Strong understanding of e-commerce metrics including ROAS, CAC, AOV, LTV, and contribution margin.
• Experience working with Shopify or similar e-commerce platforms.
• Good understanding of customer acquisition funnels and lifecycle marketing.
• Working knowledge of Google Ads (Search, Shopping, Performance Max) is preferred.
• Proficiency in GA4, Meta Ads Manager, Shopify Analytics, and related reporting tools.
• Strong analytical and problem-solving skills.
  
  

Preferred Skills

• Experience working with fashion, beauty, lifestyle, or consumer brands.
• Knowledge of Conversion Rate Optimization (CRO) and A/B testing.
• Experience with retention marketing using Email, WhatsApp, or SMS.
• Understanding of post-iOS 14 attribution models, blended ROAS, and MER.
• Experience with influencer and UGC-led performance campaigns.
  
  

What We Offer

• Opportunity to work with fast-growing D2C and e-commerce brands.
• Ownership of high-impact marketing campaigns.
• Collaborative work environment with design, technology, and strategy teams.
• Performance-driven culture with growth opportunities.
• Direct exposure to leadership and strategic decision-making.
  
  

Skills: advertising,campaigns,performance marketing