Paid Media Specialist - Digital Acquisition

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JOB TITLE | PAID MEDIA SPECIALIST – DIGITAL ACQUISITION

LOCATION | REMOTE

TIME ZONE | US TIME ZONES (EST–PST)

ROLE OVERVIEW

We are looking for a Paid Media Manager who genuinely loves the craft — someone who lives in Ads Manager, obsesses over creative performance, and gets excited when the data tells a story. This is a full-time role for a self-directed operator who builds test-and-learn frameworks, moves fast, and can spot a funnel issue before it becomes a problem.

KEY RESPONSIBILITIES

• Own and optimise paid campaigns across Meta, Google, Snapchat, and YouTube on a daily basis

• Drive the ad creative testing pipeline — designing tests, measuring results, cutting what doesn't work, and scaling what does

• Analyse performance data daily and translate it into clear, actionable decisions

• Rebuild Google Ads presence from the ground up, including Search campaigns and Google Shopping

• Collaborate with the creative team to brief and evaluate ads based on performance data

• Reconcile platform data with back-end sales data to ensure accuracy and reporting integrity

• Navigate advertising compliance requirements and find smart ways to reach audiences within platform restrictions

• Flag performance issues early, communicate proactively, and move quickly when something needs attention

REQUIRED QUALIFICATIONS

• Demonstrated paid media experience with Meta Ads as your strongest and most demonstrable channel

• Proven track record of driving net new customer growth with measurable CAC and ROAS impact

• Structured approach to experimentation — hypothesis, test, measure, iterate

• Solid knowledge of Google Ads, GA4, Google Tag Manager, and attribution tools such as Triple Whale or Northbeam

• Ability to identify and resolve attribution discrepancies between platform and back-end data

• Comfortable working independently in a lean, remote environment without heavy oversight

• Strong written and spoken English with clear, proactive communication habits

• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

PREFERRED QUALIFICATIONS

• Experience in a regulated or restricted advertising category

• Familiarity with Merchant Center and Google Shopping

• Knowledge of creative performance metrics such as hook rate, hold rate, and thumb-stop ratio

• Background in DTC or e-commerce performance marketing

• Experience working with small, remote, cross-functional teams

TOOLS & TECHNOLOGY

• Meta Ads Manager

• Google Ads (Search, Display, Performance Max)

• Google Analytics 4 (GA4) & Google Tag Manager

• Triple Whale, Northbeam, or similar attribution platforms

• Google Merchant Center

• Google Workspace

• Slack, Zoom, and other remote collaboration tools

PLEASE NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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