Paid Media / Performance Marketing Specialist

Paid Media / Performance Marketing Specialist Job Description

Job Title

Paid Media / Performance Marketing Specialist

Job Type

Full-time

Experience

3–6 years of relevant experience in paid media, performance marketing, or digital advertising

Job Summary

We are looking for a results-driven Paid Media / Performance Marketing Specialist to plan, execute, optimize, and scale paid advertising campaigns across search and social platforms. The ideal candidate will have strong hands-on experience with Google Ads, LinkedIn Ads, B2B lead generation, paid search, paid social, retargeting, conversion tracking, and landing page optimization, with a strong focus on CPL, lead quality, ROI, and revenue growth.

Key Responsibilities

• Plan, launch, and manage Google Ads campaigns across Search, Display, and other relevant campaign types.
• Plan and optimize LinkedIn Ads campaigns for B2B lead generation and targeted audience acquisition.
• Develop and execute paid search and paid social strategies aligned with business and lead-generation goals.
• Conduct keyword research, audience research, competitor analysis, and campaign planning.
• Create and manage campaigns across different stages of the marketing funnel, including awareness, consideration, lead generation, and remarketing.
• Build and optimize retargeting/remarketing campaigns to re-engage website visitors and potential customers.
• Monitor campaign performance, budgets, bids, audiences, keywords, ad creatives, and placements.
• Continuously optimize campaigns to improve CPL, CPA, conversion rates, lead quality, and ROI/ROAS.
• Set up and maintain accurate conversion tracking using tools such as Google Ads, GA4, Google Tag Manager, LinkedIn Insight Tag, and CRM integrations.
• Analyze campaign and funnel data to identify performance trends, opportunities, and areas for improvement.
• Work closely with sales and marketing teams to improve B2B lead quality and lead-to-opportunity conversion rates.
• Collaborate with content and creative teams to develop high-performing ad copy, creatives, offers, and messaging.
• Conduct A/B testing of ad copy, creatives, audiences, landing pages, offers, and campaign strategies.
• Work with web and marketing teams to optimize landing pages for conversions, user experience, and lead generation.
• Prepare regular paid-media performance reports with actionable insights and recommendations.
• Stay updated on changes to Google Ads, LinkedIn Ads, tracking technologies, audience targeting, and paid-media best practices.

Required Skills

• Hands-on experience managing Google Ads and LinkedIn Ads.
• Strong understanding of B2B lead-generation campaigns.
• Knowledge of Paid Search and Paid Social advertising.
• Experience with retargeting and remarketing strategies.
• Strong understanding of conversion tracking, attribution, and marketing funnels.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Strong analytical and data-driven decision-making skills.
• Ability to manage advertising budgets and optimize campaigns based on performance.
• Understanding of CPL, CPA, ROI, ROAS, CTR, CPC, conversion rate, and lead quality metrics.
• Strong communication, reporting, and problem-solving skills.

Preferred Tools

Experience with Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Looker Studio, HubSpot, Salesforce, or other CRM/marketing automation platforms is an advantage.

Key Performance Indicators (KPIs)

• Qualified B2B leads generated
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Lead-to-opportunity conversion rate
• Conversion rate
• Return on Ad Spend (ROAS)
• Overall campaign ROI
• Paid traffic and conversion growth
• Landing-page conversion rate
• Lead quality and pipeline contribution

Education

Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field is preferred. Relevant certifications in Google Ads, LinkedIn Ads, or performance marketing are an advantage.

What We’re Looking For

A data-driven, performance-focused marketer who combines analytical thinking with strong campaign execution. The ideal candidate should be comfortable managing paid-media campaigns independently, testing new strategies, optimizing budgets, and taking ownership of measurable business outcomes.

Interested candidates can reach out to Sandhya HR - [phone removed]