Paid Media Manager

]Company: Liberating Solution Pvt. Ltd.

Location: Sector V, Kolkata

Employment Type: Full-Time

Working Days: Monday to Friday 11:00 AM to 8:00 PM

JOB DESCRIPTION

Liberating Solution Pvt. Ltd. is looking for an experienced Paid Media Manager specializing in Google & Meta Ads to manage and optimize paid advertising campaigns. The ideal candidate should have strong analytical skills, hands-on experience with Google & Meta Ads, and the ability to drive quality leads and conversions.

RESPONSIBILITIES

• Plan, create, and manage Google Ads campaigns, including Search, Display, Video, Shopping, and Performance Max.
• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram to generate qualified leads and drive conversions.
• Conduct keyword research, audience research, and competitor analysis to improve campaign performance.
• Monitor and optimize campaign performance across Google Ads and Meta Ads, focusing on ROI, ROAS, CPC, CTR, CPL, and conversions.
• Manage Google Analytics (GA4) and Google Tag Manager (GTM) to track campaign performance, user behaviour, and conversions.
• Develop and implement effective PPC strategies, audience targeting, retargeting, and remarketing campaigns.
• Generate qualified leads through paid advertising campaigns across Google, Facebook, Instagram, and other relevant advertising platforms.
• Prepare regular campaign performance reports, analyze key metrics, and provide actionable insights to management.
• Work closely with the sales and development teams to align advertising campaigns with business objectives and lead generation targets.
• Stay updated with the latest Google Ads and Meta Ads trends, platform updates, advertising policies, and industry best practices.

REQUIREMENTS

• Minimum 3 years of experience in Digital Marketing, with strong expertise in Google Ads, Meta Ads, and other paid advertising campaigns.
• Hands-on experience in managing Google Ads and Meta Ads campaigns, including campaign setup, audience targeting, budget allocation, optimization, and reporting.
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, keyword research tools, and conversion tracking.
• Good understanding of PPC strategies, bidding strategies, audience segmentation, retargeting, and campaign optimization.
• Experience in lead generation, conversion optimization, and improving campaign ROI and ROAS.
• Strong analytical skills with the ability to interpret campaign data, identify performance gaps, and implement optimization strategies.
• Proficiency in preparing campaign performance reports and presenting actionable insights.
• Good communication, coordination, and reporting skills.