Paid Media Manager

Job Summary

Today we're looking for a Paid Media Manager to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role support on a portfolio of Paid Media client strategies, build maintain great client relationships, manage timelines and deliverables, and directly grow clients marketing performance through your work.

The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3+ years of experience who is driven and hungry to bring their media strategy client ownership chops to the next level. You'll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Analytics, and Creative teams to successfully execute client delivery.

Here's what we expect from our Paid Media Manager.

What You'll Do

• Client Ownership: Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients)
• Hitting Client Goals: Plan, implement and audit paid media campaigns strategies that align with client KPIs, marketing, and business goals
• Hands-on-keys Execution: Successfully plan execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your owned clients; lead biweekly and ad hoc client calls to build maintain strong client relationships
• Testing Innovation: Support channel innovation efforts, ensuring clients Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
• Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Creative Strategy: Collaborate with Silverbacks Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
• Know Your Clients Business: Understand your clients industries, audience, and goals while staying on top of industry changes, trends, and best practices
• Teamwork Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
• Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience top-notch performance

What We're Looking For

• Years of Experience: A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE. Previous performance agency experience is a must-have!
• Paid Search and Social Expertise: Must-have experience managing both Paid Search and Social campaigns. (Main platforms are Google Meta; secondary platforms are LinkedIn and TikTok)
• Client-Facing Comfortability: This role is not a good fit for someone who doesn't want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients.
• Business Acumen: Being able to build execute winning Paid Media strategies across multiple industries is crucial - but your ability to tie Media wins to a measurable impact on the client's business, revenue, etc is what will make you a superstar.
• Ownership of Work: In this role, you'll fully own the success of your 3-5 clients from strategy development, to tactical execution, to reporting client-facing communication. You must have prior experience taking "full ownership" of client(s) in a similar vein in order to succeed at Silverback.
• Curiosity Get Sht Done Mentality: You'd rather take a big swing and miss than sit around twiddling your thumbs. You're energized by and thrive in an environment where no two days are the same, and results are king. You're relentlessly curious, eager to learn, and willing to make mistakes in the name of progress growth.
• Data Analysis: You're a whiz in Excel and/or Google Sheets. Complex sets of data don't throw you, and you're comfortable analyzing breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients.
• Adaptability Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day.
• Project Time Management: You run a clean calendar and keep priorities straight. Competing demands don't throw you.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.