Paid Media Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Manager based in Kenya.

This is a hands-on paid media role focused on driving measurable growth for home services businesses. You will own Google Ads strategy and execution, with Google Local Services Ads (LSA) as a central part of the role. You’ll manage campaigns end to end, from account structure and targeting to optimization, testing, and budget allocation. The role also includes Meta Ads, performance reporting, and close collaboration on landing pages and lead-generation systems. Success will be measured through meaningful business outcomes such as qualified leads, booked jobs, ROAS, and cost per lead. You’ll work independently across multiple client accounts in a fast-paced agency environment, with significant ownership over paid media strategy. This is an individual contributor opportunity for an experienced specialist who wants to make a visible impact without people-management responsibilities.

Accountabilities: Own end-to-end Google Ads strategy and execution across Search, Display, Shopping, and other relevant campaign types.

Manage and optimize Google Local Services Ads, including budgets, bids, lead quality, disputes, and Google Guaranteed or Google Screened compliance.

Build, manage, and optimize Meta Ads campaigns across Facebook and Instagram to complement the broader paid media strategy.

Develop campaign structures and conduct rigorous A/B testing across ad copy, audiences, landing pages, offers, and other performance variables.

Monitor budgets, bids, and campaign performance closely, reallocating spend to maximize ROAS and control cost per lead.

Connect advertising performance to real business outcomes by tracking the customer journey from clicks and leads through to booked jobs.

Build and maintain accurate performance reports for both internal stakeholders and clients.

Partner with the broader marketing team on offer strategy, landing page optimization, lead follow-up, and conversion processes.

Apply home services expertise to campaign strategy, including seasonality, service-area targeting, call tracking, local competition, and demand patterns.

Independently manage paid media strategy and execution across multiple accounts without direct people-management responsibilities.

Requirements:

6+ years of hands-on paid search experience, including ownership of strategy and campaign performance rather than execution alone.

Proven experience managing Google Ads, particularly Search, with Display and Shopping experience as applicable.

Direct, hands-on experience managing Google Local Services Ads for local service businesses or agency clients.

Demonstrated success improving ROAS and reducing cost per lead, supported by measurable performance results.

Strong understanding of paid media strategy, campaign structure, bidding, budget management, targeting, testing, and conversion optimization.

Experience working agency-side and managing multiple client accounts simultaneously.

Excellent written and spoken English, with the ability to communicate performance insights and recommendations clearly.

Experience in the home services sector, such as HVAC, plumbing, electrical, roofing, pest control, or similar businesses, is highly valued.

Meta Ads experience across Facebook and Instagram is a strong advantage.

Familiarity with CRM and marketing automation platforms such as GoHighLevel is a plus.

Google Ads certification(s) are an advantage.

Must be currently based in Latin America.

Benefits:

Competitive salary paid in USD on a consistent monthly basis.

100% remote work from anywhere in Latin America.

10 paid vacation days per year.

U.S. federal holidays included.

Opportunity to work in a strategic, hands-on role with significant ownership of paid media performance.

Exposure to multiple home services clients and diverse paid advertising challenges.

Collaborative environment where expertise, initiative, and measurable results are valued.

Opportunity to influence and shape paid media strategies within a growing agency environment.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1