Paid Media Executive

Job Summary

We are seeking a results-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing budgets, tracking performance, and delivering measurable ROI.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta (Facebook Instagram) and Google Ads.
• Ability to develop and execute brand awareness and engagement campaigns.
• Develop media plans and strategies aligned with client/business objectives.
• Manage lead generation campaigns to drive quality leads and achieve target CPL.
• Monitor campaign performance, analyze data, and provide actionable insights.
• Conduct audience research, keyword analysis, and competitor benchmarking.
• Prepare regular performance reports and present campaign results to stakeholders.
• Collaborate with creative, content, and client servicing teams to ensure campaign success.
• Track budgets, bids, and media spends to maximize performance and efficiency.

Requirements

• 2-3 years of experience in Performance Marketing, Digital Marketing, or Paid Media.
• Hands-on experience managing Meta (Facebook Instagram) Ads and Google Ads campaigns.
• Proven ability to execute and optimize lead generation campaigns.
• Strong understanding of campaign setup, audience targeting, bidding strategies, and conversion tracking.
• Experience with Google Analytics (GA4), Google Tag Manager, and reporting tools.
• Proficiency in Microsoft Excel or Google Sheets for campaign analysis and reporting.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Location: Mumbai

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.