Paid Media Advertising Specialist

Job summary
KBC CORP is a Dubai-based business group with brands including KBC Visualworks, KBC Interior, W Kitchens, and WOWCOMMERCE.AI. We are seeking a results-driven Paid Media Advertising Specialist to manage Google Ads and Meta Ads campaigns, generate qualified leads, improve customer acquisition, and deliver measurable business growth from our I by Infopark, Kochi.
Key Responsibilities

• Develop and execute paid media strategies aligned with business and campaign objectives.
• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Manage Google Search, Performance Max, Display, YouTube and Shopping campaigns, as required.
• Manage Facebook and Instagram campaigns, including prospecting, retargeting, lookalike and custom audiences.
• Conduct keyword research, audience targeting, bidding, budget allocation, and ad/creative testing.
• Optimize landing pages, conversion funnels, and campaign performance to improve lead quality and sales.
• Use AI tools and platform automation for audience insights, creative testing, and campaign optimization.
• Monitor ROAS, CAC, CPA, CPL, CTR, CPC, conversion rate, and revenue contribution.
• Maintain accurate tracking through GA4, Google Tag Manager, Meta Pixel, and related tools.
• Prepare regular performance reports with insights, recommendations, and action plans.
• Support TikTok, LinkedIn, marketplace, and other advertising platforms when required.
  

Requirements

• Bachelor's degree in Computer Engineering, Marketing, Business, Communications, or a related field.
• 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
• Experience in lead generation, ecommerce, retargeting, conversion tracking, and performance reporting.
• Strong analytical, communication, organizational, and problem-solving skills.
• Experience with ad copy testing, creative testing, audience segmentation, and landing-page optimization.
• Knowledge of TikTok Ads, LinkedIn Ads, Performance Max, or marketplace advertising is an advantage.
  

Key Performance Indicators

• Qualified leads, conversions, and revenue generated.
• ROAS, CAC, CPA, and CPL improvement.
• Efficient use of advertising budgets.
• Campaign conversion rate and lead quality.
• Accuracy of tracking, attribution, and reporting.