Paid Media & Acquisition Specialist

Role Overview

The Google, LinkedIn & Meta Ads Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads (Facebook, Instagram). This role drives fullfunnel B2B and B2C acquisition, ensuring strong lead quality, pipeline contribution, and ROI improvement. The specialist combines analytical expertise, audience strategy, and creative testing to scale performance across search and social channels.

Key Responsibilities

1. Campaign Strategy & Execution

• Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads (Facebook, Instagram).
• Build fullfunnel paid strategies for awareness, consideration, and conversion.
• Develop audience segmentation using firmographics, interests, behaviors, job titles, industries, and intent signals.
• Manage daily pacing, budgets, and bid strategies to maximize ROI.

2. Performance Optimization

• Continuously improve CPL, CAC, CTR, CVR, ROAS, and pipeline contribution.
• Run A/B tests on creatives, landing pages, audiences, and bidding strategies.
• Optimize keyword portfolios, negative keyword lists, and ad relevance scores.
• Improve LinkedIn, Google and Meta ad engagement, relevance, and lead quality.

3. Analytics & Reporting

• Track performance using GA4, Looker Studio, HubSpot, Salesforce, and platform dashboards.
• Build weekly/monthly reports with insights, trends, and actionable recommendations.
• Monitor attribution models, multitouch journeys, and lead quality.
• Identify scaling opportunities and forecast performance.

4. CrossFunctional Collaboration

• Work with content, design, and product marketing teams to develop highimpact creatives.
• Partner with sales teams to ensure lead quality and followup alignment.
• Support integrated campaigns across email, paid media, and organic channels.

Required Skills & Experience

• 3-8 years of experience in Google Ads, LinkedIn Ads, Meta Ads, or performance marketing.
• Proven ability to drive conversions, and pipeline growth.
• Strong analytical skills with proficiency in GA4, Looker Studio, CRM reporting.
• Deep understanding of keyword strategy, bidding models, audience targeting, and creative optimization.
• Ability to interpret data, identify patterns, and make strategic decisions.
• Excellent communication, collaboration, and project management skills.

Preferred Qualifications

• Experience in SaaS, technology, or enterprise B2B marketing.
• Familiarity with marketing automation tools (HubSpot, Marketo, Pardot).
• Knowledge of intent data platforms (G2, Bombora, 6sense).
• Understanding of ABM strategies, multitouch attribution, and retargeting funnels.

What We Offer

• Competitive salary and performance bonuses.
• Opportunity to work on cuttingedge AI technologies.
• Collaborative, innovation driven team culture.

How to Apply

Send your resume and portfolio to [email removed]

Email Subject Line: Application - Media Specialist(Ads)