Paid Media Account Manager

Designation – Paid Media Account Manager

Location – Andheri East, Mumbai

Days of working – 5 (Sat& Sun fixed off)

Role Overview-

The Media Account Manager will oversee and manage client relationships and digital marketing campaigns for the agency's diverse client portfolio. The role involves strategizing, executing, and optimizing digital media campaigns, with a focus on driving client results through paid search, display advertising, social media marketing, and other digital channels. The Account Manager is a crucial point of contact for clients and will work closely with internal teams to ensure campaigns are delivered on time, within budget, and in alignment with client goals.

Key Responsibilities-

Client Relationship Management:

• Build and maintain strong, long-term relationships with clients.
• Serve as the primary point of contact for clients and provide excellent customer service.
• Understand client business objectives and translate them into digital marketing strategies.
• Conduct regular check-ins with clients to provide updates, gather feedback, and manage expectations.

Campaign Strategy and Execution:

• Develop and execute comprehensive digital media strategies across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Oversee the creation and execution of digital campaigns that align with client goals (brand awareness, lead generation, conversion, etc.).
• Manage budget allocations and bid strategies for paid media campaigns.
• Collaborate with internal teams (creative, analytics, content, etc.) to ensure campaigns meet client specifications and objectives.

Campaign Optimization and Reporting:

• Regularly monitor campaign performance, analyze key metrics, and implement optimizations to improve ROI.
• Prepare performance reports for clients, providing clear insights and actionable recommendations.
• Manage ad budgets and recommend adjustments based on campaign performance.

Collaboration and Team Management:

• Work closely with creative, content, and analytics teams to ensure campaigns are visually engaging and data-driven.
• Lead internal meetings to discuss campaign progress, challenges, and client feedback.
• Provide guidance and mentorship to junior account managers or coordinators.

Industry Knowledge and Innovation:

• Stay up-to-date with industry trends, new tools, and digital marketing strategies.
• Proactively suggest new digital media opportunities and innovative strategies to clients.

Qualifications-

• 1-3 years of experience in digital marketing, with a focus on paid media, digital advertising.
• Previous experience in an agency environment is a plus.

About Lyxel&Flamingo-

Lyxel&Flamingo is all in one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left brain-right brain approach create powerful solutions for brands in an increasingly disruptive world.

We dig right into the business.