Paid Marketing Manager

Roles and Responsibilities

• Develop and execute paid marketing strategies across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
  
• Conduct keyword research to optimize ad copy and landing pages for maximum conversions.
  
• Analyze campaign performance using tools like Google Analytics and provide regular reports on key metrics such as ROI, CPA, CPC, etc.
  
• Stay up-to-date with industry trends and best practices in paid media buying to continuously improve campaign effectiveness.
  
• Collaborate with cross-functional teams (creative, product) to ensure alignment on messaging and targeting.
  

Desired Candidate Profile

• 3-8 years of experience in Performance Marketing or related field.
  
• Strong understanding of digital advertising ecosystem (Google Ads, Facebook Ads).
  
• Proficiency in managing multiple ad accounts simultaneously.
  
• Experience working with agencies or clients handling large-scale budgets.