Paid Digital Marketing Executive

We are looking for a performance-driven Paid Digital Marketing Executive with strong hands-on experience in managing and optimising paid advertising campaigns across Google, Microsoft/Bing, YouTube, and other digital platforms.

The ideal candidate should be able to think independently, identify opportunities, test new strategies, and take ownership of campaign performance. You will play an important role in maintaining and growing the company's sales through effective digital marketing campaigns.

Responsibilities

• Plan, launch, manage, and optimise paid digital marketing campaigns with a strong focus on sales, ROAS, and overall business growth.
• Manage campaigns across Google Ads and Microsoft/Bing Ads.
• Have hands-on experience with different Google campaign types, including:
• Performance Max (PMax)
• Demand Gen
• YouTube campaigns
• Video campaigns
• Search campaigns
• Display campaigns
• Remarketing/retargeting campaigns
• Monitor campaign performance, budgets, conversions, CPA, ROAS, CTR, CPC, and other key performance metrics.
• Continuously test and optimise ad copy, keywords, bidding strategies and landing pages.
• Analyse campaign and sales data to identify growth opportunities and areas of improvement.
• Work independently to identify problems and develop data-driven solutions without relying on step-by-step instructions.
• Conduct A/B testing and experiment with new campaign formats, targeting methods, creatives, and bidding strategies.
• Stay up to date with the latest developments in Google Ads, Microsoft Ads, YouTube advertising, AI-driven advertising, and performance marketing.
• Prepare regular performance reports and provide actionable insights.
• Help develop and implement strategies to maintain existing sales and continuously grow revenue.

Required Skills

• Any graduate with at least 3 years of hands-on experience in paid digital marketing.
• Strong working knowledge of Google Ads and Microsoft/Bing Ads.
• Practical experience managing multiple campaign types, especially PMax, Demand Gen, YouTube, Video, Search, Display, and Remarketing.
• Strong understanding of campaign optimisation, conversion tracking, bidding strategies and performance analysis.
• Good knowledge of Google Analytics/GA4, conversion tracking, and marketing performance metrics.
• Ability to analyse data and make decisions based on performance insights.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, conversion rate, and revenue metrics.
• Strong Excel/Google Sheets skills for analysing campaign and sales data.
• Good communication and reporting skills.