Paid Digital Marketing Executive

• Plan, launch, manage, and optimise paid digital marketing campaigns with a strong focus on sales, ROAS, and overall business growth.
• Manage campaigns across Google Ads and Microsoft/Bing Ads.
• Have hands-on experience with different Google campaign types, including:
• Performance Max (PMax)
• Demand Gen
• YouTube campaigns
• Video campaigns
• Search campaigns
• Display campaigns
• Remarketing/retargeting campaigns
• Monitor campaign performance, budgets, conversions, CPA, ROAS, CTR, CPC, and other key performance metrics.
• Continuously test and optimise ad copy, keywords, bidding strategies and landing pages.
• Analyse campaign and sales data to identify growth opportunities and areas of improvement.
• Work independently to identify problems and develop data-driven solutions without relying on step-by-step instructions.
• Conduct A/B testing and experiment with new campaign formats, targeting methods, creatives, and bidding strategies.
• Stay up to date with the latest developments in Google Ads, Microsoft Ads, YouTube advertising, AI-driven advertising, and performance marketing.
• Prepare regular performance reports and provide actionable insights.
• Help develop and implement strategies to maintain existing sales and continuously grow revenue.

Required Skills

• Any graduate with at least 3 years of hands-on experience in paid digital marketing.
• Strong working knowledge of Google Ads and Microsoft/Bing Ads.
• Practical experience managing multiple campaign types, especially PMax, Demand Gen, YouTube, Video, Search, Display, and Remarketing.
• Strong understanding of campaign optimisation, conversion tracking, bidding strategies and performance analysis.
• Good knowledge of Google Analytics/GA4, conversion tracking, and marketing performance metrics.
• Ability to analyse data and make decisions based on performance insights.
• Strong understanding of ROAS, CPA, CAC, CTR, CPC, conversion rate, and revenue metrics.
• Strong Excel/Google Sheets skills for analysing campaign and sales data.
• Good communication and reporting skills.

Perks and benefits:

• Service recognition awards
• Market-leading pay rates
• Regular social and team-building activities
• Maternity & Paternity Benefits
• Medical Insurance Benefits