Paid Ads Specialist

Position Summary

Surya International Enterprise Ltd. is looking for a results-driven Paid Ads Specialist to plan, execute, optimize, and manage paid advertising campaigns across digital platforms. The ideal candidate will be responsible for generating quality leads, maximizing ROI, increasing brand visibility, and driving customer acquisition through data-driven advertising strategies.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and optimize ads to improve conversions and ROI.
• Manage advertising budgets effectively to achieve marketing objectives.
• Create and test ad copies, creatives, landing pages, and campaign strategies.
• Track and analyze campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
• Generate regular performance reports and provide actionable insights.
• Implement A/B testing to improve campaign effectiveness.
• Coordinate with the design and content teams for ad creatives and promotional materials.
• Stay updated with industry trends, platform updates, and best practices in digital advertising.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–5 years of experience in paid advertising and performance marketing.
• Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.

Key Skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• PPC Campaign Management
• Audience Targeting & Retargeting
• Keyword Research
• Google Analytics
• Conversion Tracking
• Budget Management
• A/B Testing
• Performance Reporting
• Lead Generation
• Data Analysis

Goals of the Position

1. Generate high-quality leads and maximize conversion rates through paid advertising campaigns.
2. Improve Return on Ad Spend (ROAS) and optimize marketing budgets efficiently.
3. Increase brand visibility, website traffic, and customer acquisition across digital channels.

Expertise Required

• Google Search, Display, Video, and Performance Max Campaigns
• Meta Ads Campaign Management
• Conversion Tracking & Pixel Setup
• Remarketing & Retargeting Strategies
• Campaign Optimization & Performance Analysis
• Lead Generation & Customer Acquisition