Paid Ads Specialist

We re looking for an energetic, analytical, and data-driven Paid Ads Specialist with proven experience managing Google and Meta advertising campaigns.

Key Responsibilities

• Plan and execute campaigns based on client objectives and target audiences.

• Manage campaign budgets, schedules, and launches.

• Monitor performance, costs, conversions, ROI/ROAS, and other KPIs.

• Optimise campaigns, audiences, budgets, and creatives for better performance.

• Plan and execute A/B tests and experiments.

• Collaborate with creative teams to develop effective ad assets.

• Prepare performance reports and communicate insights and recommendations to clients.

• Stay updated on platform changes, trends, and advertising policies.

Requirements

• 2-4 years of hands-on experience in Performance Marketing.

• Proficiency in Google Ads and Meta Ads Manager.

• Strong analytical and data-driven mindset.

• Good understanding of campaign optimisation, targeting, budgets, and performance metrics.

• Strong reporting and client communication skills.

• Ability to work under pressure and manage multiple campaigns.

• Experience with LinkedIn Ads or Quora Ads is a plus.

Qualifications

• Bachelor s degree in Marketing, Business, or a related field preferred.

• Google Ads Certification or equivalent required.

• Meta/Facebook Certification or equivalent required.

• Additional digital marketing certifications are a plus.