Paid ad Specialist

Roles and Responsibilities :

• Develop and execute paid media campaigns across various platforms, including Google Ads, Facebook Ads Manager, and other social media channels.
• Manage budgets, track performance metrics, and optimize ad spend to achieve desired ROI targets.
• Collaborate with cross-functional teams to create targeted marketing strategies that drive conversions and sales growth.
• Analyze campaign results, identify areas for improvement, and provide recommendations for future optimization.

Job Requirements :

• 4-7 years of experience in a similar role as Paid Media Specialist or related field (e.g., PPC Executive).
• Strong understanding of digital advertising principles, including search engine marketing (SEM) and pay-per-click (PPC) campaigns.
• Proficiency in managing multiple ad platforms simultaneously; ability to analyze data from various sources.
• Experience working with media buyers or account managers; strong communication skills required.