Outbound Marketing Executive
Assetcues · Pune · onsite · Posted 27d ago
Undisclosed2–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Role Summary
What We re Looking For
- 2+ years of experience in B2B outbound marketing, demand generation, sales development, or lead generation, preferably in SaaS or enterprise software.
- Experience managing outbound campaigns from start to finish, including researching target accounts and decision-makers, building lead lists, setting up outreach sequences, launching campaigns, monitoring results, and improving performance.
- A good understanding of email and LinkedIn outreach, personalization, campaign automation, CRM workflows, and the tools used to run effective outbound campaigns.
- Comfortable working with modern outbound and AI tools, using AI to make research, list building, personalization, data enrichment, and campaign analysis more efficient.
- Strong attention to detail when working with lead data, campaign setup, personalization, deliverability, and CRM records.
- A data-driven and experiment-focused approach, with the ability to track campaign performance, run A/B tests, understand what is working or not, and make meaningful improvements.
- Someone who takes ownership and is comfortable managing an entire marketing channel rather than handling only individual tasks.
- Strong written English and the ability to communicate clearly in a professional, enterprise-focused environment.
- A graduate degree is required, while a degree or certification in Marketing is an advantage.
- Exposure to finance, IT, or audit personas, as well as experience working with international markets such as the GCC or USA, is a strong plus.
Eligibility Criteria
Experience Skills
- Manage the complete B2B outbound campaign lifecycle, from research and planning to setup, automation, launch, monitoring, reporting, and optimization.
- Research target accounts, decision-makers, buyer personas, industries, pain points, and relevant channels for focused campaigns.
- Build, verify, and maintain accurate lead databases through contact research, email verification, deduplication, and data hygiene.
- Create and manage multi-touch email and LinkedIn outreach sequences with personalization, follow-ups, timing, and messaging.
- Manage outbound tools, CRM workflows, automation, and email deliverability, including domain/mailbox health, bounce management, and suppression lists.
- Use AI for prospect research, list enrichment, personalization, copy variations, data cleaning, and campaign analysis while verifying outputs for accuracy.
- Evaluate outbound tools and recommend improvements to enhance campaign quality, efficiency, and results.
- Monitor opens, replies, positive replies, bounce rates, and meetings booked; identify gaps and opportunities for improvement.
- Conduct A/B tests on subject lines, messaging, sequence length, and cadence, and apply learnings across campaigns.
- Route positive responses to the sales team, maintain accurate CRM records, and follow through until the lead is picked up.
- Prepare weekly performance reports covering key metrics, insights, and actionable next steps.
- Maintain campaign documentation, including sequences, target lists, approvals, and performance history.
- Follow the required approval process and launch campaigns only after Marketing Lead approval.
- Apply strong attention to detail, analytical thinking, data-driven decision-making, and professional written English.
- Demonstrate hands-on experience with B2B cold email and LinkedIn outreach, multi-touch sequence design, outbound copy, and account/decision-maker selection.
- Learn and effectively use outbound, CRM, automation, analytics, and AI tools across the technology stack.
- Maintain strong email deliverability and list hygiene, including verification, deduplication, catch-all handling, and suppression management.
- Turn campaign data into clear insights and practical recommendations, not just status updates.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AutomationcrmCadenceCampaigndata enrichmentBuyerdata cleaningoutbound marketingOutboundB2BEnterprise SoftwareAnalyticsSAASAI ToolsResearchSalesLead GenerationfinancemarketingArtificial IntelligenceDemand Generation