OTT & In App Advertising Specialist
Publicity Parlour · Ahmedabad · onsite · Posted 47d ago
About a minute. You'll make an account on the way through.
About this role
OTT & In App Advertising Specialist
Location: Ahmedabad | Work From Office
The Opportunity
Do you love the feeling of seeing a brand come to life in the right place at the perfect time Whether it's an essential grocery
run on BlinkIt, a morning scroll through InShorts, or a movie night on JioHotstar, we are looking for a media specialist who sees
these platforms as more than just ad space.
We're looking for a thoughtful, driven person to join our team, someone who treats every client's budget with care and genuine
interest. If you're a self-starter who balances a deep understanding of data with a natural curiosity and intuition for what works,
we'd love to have you grow with us. Let's create a splash by finding the most impactful placements together.
Your Core Responsibilities
- Full-Spectrum Media Planning: Design and execute high-impact campaigns across a massive variety of digital environments such as:
- Quick Commerce & Retail: Swiggy, Zomato, BlinkIt, Zepto, Amazon, PayTM.
- Community & Utility: MyGate, NoBrokerHood, IRCTC, M-Indicator, TrueCaller.
- Content & Audio: Spotify, JioSaavn, DailyHunt, InShorts, Sharechat.
- Gaming & Lifestyle: Rooter, Pokkt, BookMyShow.
- OTT Dominance: Lead placements on premier streaming services including JioHotstar, Zee5, SonyLiv, Amazon MX Player, SunNXT, Aha, and JioTV.
- Brief-to-Splash: Take a raw client brief and transform it into a strong strategy that prioritizes impact over standard metrics.
- Continuous Optimization: Monitor and execute campaigns, ensuring the best outcome for the client.
- Negotiation & Partnerships: Negotiate with media and ad networks to secure premium inventory at the most competitive rates.
Who You Are
- The Agency Expert: 2–4 years of experience navigating the complex world of digital media buying.
- Fluent in Numbers: You're confident with Excel and comfortable crunching numbers daily, building media plans, tracking spends and budgets, pulling reports, and turning raw data into clear, decision-ready insights.
- A Master of Task Management: Agency life moves fast. You have impeccable time and task management skills, juggling multiple campaign launches at once while keeping every deadline, deliverable, and detail under control.
- A Genuine Team Player: You thrive in a collaborative environment and work closely with our multi-media sales, creative, strategy, and client teams to get the best result, sharing context, supporting colleagues, and optimizing creative for each platform (e.g., knowing what works on a 6-second bumper vs. a static banner).
- A Self-Starter: You don't wait for a tutorial. You proactively learn and seek out new platforms and formats.
- Strong Communicator: You can explain the why behind a media plan with authority, making complex data sound intuitive and exciting to clients.
Why Join Us
- Diverse Industry Exposure: We work across countless sectors. You'll learn how to market everything from Healthcare to FMCG.
- Creative Freedom: We give you the freedom to explore unconventional ideas. If you see a new way to use an app like Zepto or Sharechat, we want to hear it.
- Growth-First Culture: We value curiosity. As the digital landscape evolves, we provide the space and support for you to master the latest ad-tech and AI tools.
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