Opportunity in our Referral Sales Team Across Levels (Hospital)

Opportunity across levels. Experience Range: 5 to 20 Years. Preferred candidates with Hospital experience only based in Mumbai.

Job Purpose

To drive patient referrals and business growth by building and maintaining strong professional relationships with referring doctors, clinics, nursing homes, healthcare providers, and key healthcare influencers. The role focuses on enhancing referral networks, increasing patient footfalls, promoting hospital specialties and services, and strengthening the hospital's presence within the medical community.

Key Responsibilities

Referral Network Development

• Identify, engage, and develop relationships with referring physicians, clinics, nursing homes, and healthcare practitioners.
• Expand the hospital's referral network across assigned territories.
• Increase referrals for OPD consultations, diagnostics, procedures, and inpatient services.
• Create and execute referral development plans to drive business growth.

Relationship Management

• Maintain regular engagement with referring doctors and healthcare providers.
• Ensure timely response to queries, feedback, and service-related concerns.
• Build long-term professional relationships based on trust and service excellence.
• Act as a key liaison between referring physicians and hospital specialists.

Business Growth & Referral Generation

• Promote hospital specialties, consultants, clinical programs, and healthcare services.
• Drive referral volumes across key specialties and service lines.
• Identify opportunities to increase market penetration and patient acquisition.
• Support achievement of referral and revenue targets.

Doctor Engagement Programs

• Organize Continuing Medical Education (CME) programs, doctor meets, clinical discussions, and networking events.
• Coordinate specialist interactions and knowledge-sharing initiatives.
• Enhance doctor engagement through structured relationship-building activities.
• Support participation in conferences, medical forums, and professional associations.

Market Intelligence & Competitor Tracking

• Monitor healthcare market trends and referral patterns.
• Gather feedback from referring doctors regarding service quality and patient experience.
• Track competitor activities and identify opportunities for differentiation.
• Share actionable market insights with leadership teams.

Internal Stakeholder Coordination

• Work closely with consultants, operations, patient services, diagnostics, and marketing teams.
• Facilitate smooth referral management and patient navigation.
• Coordinate timely appointment scheduling and service support for referred patients.
• Escalate and resolve service issues affecting referral relationships.

Promotional & Outreach Activities

• Conduct regular field visits to doctors, clinics, hospitals, and healthcare centers.
• Promote newly launched specialties, consultants, technology, and treatment programs.
• Distribute marketing and educational materials as required.
• Support health awareness initiatives and community outreach programs.

Reporting & Performance Tracking

• Maintain records of doctor visits, referrals generated, and business outcomes.
• Track referral trends and account performance.
• Prepare regular activity reports and MIS updates.
• Ensure proper documentation within CRM or reporting systems.

Key Competencies

Functional Competencies

• Referral Marketing
• Doctor Relationship Management
• Healthcare Business Development
• Territory Management
• Key Account Management
• Market Intelligence
• Healthcare Services Knowledge
• Patient Acquisition Strategies
• CRM Management
• Sales Planning & Execution

Behavioral Competencies

• Excellent Communication Skills
• Relationship Building
• Networking Ability
• Influencing & Negotiation Skills
• Customer Orientation
• Result Orientation
• Problem Solving
• Collaboration & Teamwork
• Ownership & Accountability
• Professionalism

Educational Qualifications

Preferred

• Graduate in any discipline
• MBA / PGDM in Marketing, Healthcare Management, Business Administration, or related field preferred

Experience

• Experience in Referral Marketing, Doctor Relations, Physician Outreach, Healthcare Sales, Business Development, Key Account Management, Diagnostics Marketing, Pharmaceutical Sales, or Healthcare Services Marketing.
• Healthcare, hospitals, diagnostics, specialty clinics, pharmaceutical, or medical device industry experience preferred.

Ideal Candidate Profile

A highly networked and relationship-oriented professional capable of building strong partnerships with doctors, clinics, and healthcare providers to drive patient referrals and business growth. The ideal candidate should possess strong interpersonal skills, healthcare market knowledge, customer focus, and a proven ability to develop and maintain long-term professional relationships.