Opportunity : Field Marketing

Role & responsibilities

• Develop and implement strategic marketing plans for a specific business unit
• Responsible for marketing budget plan and meeting organization goals
• Responsible for running LeadGen initiatives for the BU including inside sales function for the unit
• Utilize industry and organizational knowledge to develop and execute marketing ideas
• Keeps up-to-date with marketing best practices
• Identify marketing opportunities and develop success strategies to leverage them
• Responsibilities include

Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.

• Coordinate and review content creation & publishing of newsletters (internal or external), organizations website, and social media pages etc.
• Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience
• Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency
• Create brand value by being a business driver and digital catalyst
• Demonstrated ability in Thought Leadership initiatives