Operations Manager

What You’ll Own
Build the end-to-end telesales operating model for Tier 2/3 city expansion — cohort identification, lead prioritization, pitch
design and calling cadence
Design and run structured experiments across campaigns (city-specific, language-specific, product-specific) and iterate
rapidly on what fails
Identify new revenue cohorts beyond the existing playbook — lapsed users, plan-page browsers, trial expiries, upgrade
candidates and validate AG's incrementality on each
Hire, onboard, and manage a team of agents and team leads as the channel scales; define performance benchmarks from
scratch in each new market
Own the data layer — build tracking, define metrics, interpret conversion signals, and flag campaigns that are working vs.
burning agent hours
Partner with product and marketing to surface inbound call opportunities, city- level demand signals, and gaps in the
existing funnel
Feed learnings back to the central AG ops team so winning playbooks can be replicated at scale
What Success looks like in 6month
2–3 new city markets have a defined, tested calling playbook with measurable conversion benchmarks
At least one new cohort (outside the existing campaign mix) has been validated as AG-incremental and handed off to scale
A team is in place, with clear performance norms and a working quality/training loop
Incrementality data exists for every campaign you run — you're not flying blind on attribution

Must Haves
4–6 years in telesales ops, growth ops, or consumer business operations — with revenue ownership
Has managed a team directly; comfortable giving performance feedback and running a floor
Analytically self-sufficient — can pull data, build trackers, and interpret conversion funnels without needing a data team
Has worked in or alongside a 01 environment — not just executed an inherited playbook
Defaults to running an experiment rather than waiting for a brief
Strong business intuition —knows when a metric is moving for the right reason vs. a spurious signal

This role is not for
Someone who needs clear SOPs before starting — there are none yet
Pure analysts who haven't owned outcomes on the floor
Ops leaders who've only managed stable teams in mature markets
People who conflate "attributed revenue" with "incremental revenue" and don't care about the difference
Good to have
Exposure to regional Indian markets — understanding of how consumer behaviour, language, and trust dynamics vary by
city tier
Fitness, health, or consumer subscription background
Experience designing telesales incentive structures from scratch
Working knowledge of CRM tools, dialer stacks, or outbound campaign management

Context you should know before applying
The existing AG team runs a data-heavy, experiment-driven operation. Incrementality is how we evaluate campaigns — not just
attributed conversion. If you join, you'll be expected to build that same rigour into markets where inputs are messier and the
playbook doesn't exist yet. This is a high-autonomy,high-accountability role. There's no blueprint. You'll be building it.