Operations Manager

Designation - Sr Manager/DGM (General Trade)

Experience: 6–10 years | Industry: Beauty & Personal Care / FMCG

Role and Responsibilities

• Heading General Trade sales strategy and operations and customer management for PAN India and to deliver business plan in line with the growth aspiration of the organization.
• Responsible for planning and achieving monthly sales target for geographies within the Area and lead & assist the field force in delivering Secondary numbers.
• To plan for network expansion and execute the same through increased retail footprint, and DBR/Channel partner expansion.
• Study market and proactively keep track of competition products, pricing, key activities and new launches through market contact plans for self and team.
• Identify & effectively implement key initiatives at area level in the areas of Market Development, Distribution expansion & Sales Operation.
• Design and implement key performance metrics for the team for driving business performance and having the analytical approach towards periodic review of team on these leading and lagging indicators.
• To work with the Sales team and the HR team on recruiting, building and nurturing a performance-driven Sales team.

Top KPI's (Ideally Measurable) for this role are

Sales Across channels

Qualifications and Education Requirements

Graduate/Diploma in design/apparel merchandising, MBA-Marketing, NIFT (GMT/FD/Textile D&D), Pearl academy (IFTP). MBA- Marketing/ Operations/ Finance; NIFT

Preferred competencies

• Ability to work cross functional and adapt to SSL culture and values.
• Ability to understand and adapt to business sales and profitability nuances in current market.
• Ability to understand and adapt to existing and new trends in the market.
• Strong hands-on experience in both Modern Trade and General Trade.
• Experience in Makeup and/or Deodorants/Personal Care preferred.
• Proven experience in building Deodorants in GT market is a must.
• Proven experience managing multiple territories and teams.
• Strong commercial, analytical, negotiation and people-management skills.