Operations Associate

GAME CONCEPT CREATOR

MS Social | Mumbai
Creative & Game Innovation | Team: Creative and Game Innovation

Location: Mumbai
Experience: 03 years / Freshers welcome
Openings: 4–5 full-time roles
Work Location: 403, Tower B, Naman Midtown, Senapati Bapat Marg, Mumbai – 400013

ABOUT MS SOCIAL

MS Social is a Mumbai-based marketing agency working across movies, brands, public relations, and creative innovation.

The Game Concept Creator role focuses on developing original card, board, party, social, strategy, and conversation games that are fun, replayable, visually distinctive, and culturally relevant.

You will turn observations, cultural references, emerging trends, and unconventional ideas into game concepts that can be clearly communicated, presented, prototyped, and developed further.

THE OPPORTUNITY

We are looking for imaginative people who enjoy asking:

“What if this became a game?”

You will research games and culture, generate a large number of ideas, experiment with AI tools, develop the strongest concepts, and turn them into clear creative pitches.

Professional game-design experience is not required.

What matters more is:

• Imagination
• Curiosity
• Genuine interest in games
• Strong visual taste
• Ability to generate and develop ideas
• Comfort experimenting with AI
• Ability to accept feedback and iterate quickly

WHAT YOU WILL DO

01 — BUILD AN IDEA PIPELINE

Research games, internet culture, entertainment, brands, social behaviour, trends, and everyday experiences.

Generate original concepts across:

• Card games
• Board games
• Party games
• Social games
• Strategy games
• Conversation games
• Hybrid and experimental formats

The goal is to explore widely before deciding which ideas deserve development.

02 — USE AI CREATIVELY

Experiment with tools such as ChatGPT, Gemini, Claude, and image-generation platforms.

Use AI to explore:

• Themes
• Game mechanics
• Characters
• Names
• Constraints
• Scenarios
• Visual worlds
• Packaging
• Typography
• Colour palettes
• Moodboards
• Concept variations

AI should be used as a creative thinking partner, not simply as a way to generate finished output.

03 — DEVELOP THE STRONGEST IDEAS

Take raw ideas and turn them into clear concepts.

Each strong idea should have:

• A compelling hook
• A memorable name
• A defined target player
• A clear gameplay experience
• A reason to replay
• A distinctive visual identity
• A simple explanation of why people would want to play it

You should be comfortable killing weak ideas, combining promising ones, and developing the concepts with the most potential.

04 — CREATE VISUAL DIRECTION

Use references, moodboards, sketches, and AI-generated visuals to communicate the personality of the game.

Explore:

• Box and packaging design
• Typography
• Colour systems
• Illustration style
• Character direction
• Card design
• Visual language
• Brand personality

The objective is not necessarily to create production-ready artwork, but to make the idea easy to see and understand.

05 — PITCH & ITERATE

Present your strongest concepts to the team every week.

You will be expected to:

• Explain the idea simply
• Demonstrate how the game works
• Answer questions
• Defend creative choices
• Listen to feedback
• Improve promising concepts
• Quickly discard ideas that do not work

Ideas will be rejected, revised, combined, or advanced toward prototyping.

THE CREATIVE PIPELINE

StageCreative FocusExpected Output01 — ExploreCombine unrelated themes, research widely, and test unusual directions.1,000 raw ideas02 — CurateIdentify ideas with a clear hook, name, visual identity, and player appeal.20 strong concepts03 — DevelopChallenge, improve, present, and defend the strongest concepts.1–2 finalists04 — PrototypeMove selected ideas toward testing and game development.Prototype-ready concepts

The emphasis is on creative range first, strong curation second.

WHAT EACH CONCEPT SHOULD INCLUDE

NAME & HOOK

A memorable title and a one-line explanation of what makes the game interesting.

CONCEPT & PLAYER

Define:

• The central theme
• Target audience
• Player motivation
• Desired emotional and social experience

PACKAGING DIRECTION

Provide a rough visual direction for:

• Game box
• Typography
• Colour palette
• Imagery
• Illustration style
• Overall personality

ROUGH GAMEPLAY

Explain:

• What players do
• How players interact
• What creates tension or excitement
• How decisions are made
• How someone wins
• What makes people want to play again

WHY IT COULD WORK

Give a concise creative case based on factors such as:

• Replayability
• Social appeal
• Novelty
• Cultural relevance
• Visual appeal
• Giftability
• Shareability

WEEKLY GAME PITCH

Every Monday, the team reviews the strongest concepts from the previous week.

Ideas may be:

REJECTED REVISED COMBINED ADVANCED

The strongest concepts move toward prototyping, testing, and further game development.

WHAT WE ARE LOOKING FOR

CURIOSITY

You notice unusual details, ask useful questions, and genuinely enjoy discovering how ideas, games, people, and experiences work.

GENUINE INTEREST IN GAMES

You actively explore board games, card games, party games, indie games, niche games, and emerging formats—and can explain why some games are more enjoyable than others.

CREATIVE RANGE

You can move beyond your first idea, generate multiple directions, and recognise which concepts are worth developing.

AI FLUENCY

You are comfortable experimenting with prompts, references, constraints, iterations, and different AI tools rather than simply accepting generic AI output.

VISUAL TASTE

You have opinions about packaging, branding, names, design, internet culture, visual trends, and what people would want to share, play, or display.

FEEDBACK & PRESENTATION

You can communicate an idea clearly, share unfinished work, respond to questions, and improve your thinking without becoming defensive.

WHAT SUCCESS LOOKS LIKE

ORIGINAL CONCEPTS

Your ideas have a distinctive hook, visual world, and player experience.

STRONG CURATION

You explore widely but know which ideas to stop, combine, or advance.

FAST IMPROVEMENT

Feedback results in sharper concepts, stronger mechanics, and clearer pitches.

IDEAS MOVE FORWARD

Your strongest concepts progress from idea pitch prototype testing.

HOW TO APPLY

Send us:

1. Your Resume
2. One Original Game Concept

Your game concept should include:

• Name
• One-line hook
• Target players
• Basic gameplay
• Rough visual or packaging direction

We care more about the quality of your thinking than a traditional gaming-industry background.

If you have a strange idea, a strong observation, an unusual game mechanic, or a completely different way of making people interact—

we want to see it.

MS SOCIAL

Mumbai | Creative & Game Innovation

Game Concept Creator
Imagine. Play. Experiment. Build.