Opening For the Position of Regional Sales Manager - North

Role & responsibilities

1. Sales & Business Growth

• Achieve primary & secondary sales targets for the region.
• Drive volume, value, market share and numeric distribution.
• Ensure effective product launches and promotions in the region.

2. Distribution & Market Coverage

• Expand distributor network and increase market reach.
• Ensure optimal beat planning, route coverage and outlet productivity.
• Monitor distributor health including ROI, stock levels, and working capital.

3. Trade Marketing & Visibility

• Drive in-store visibility, merchandising and branding.
• Ensure execution of schemes, trade promotions, displays and activations.
• Monitor scheme compliance and claim accuracy.

4. Team Leadership & Capability Building

• Lead, Coach and Develop the Sales Team
• Conduct regular field coaching, joint working and performance reviews.

5. Planning & Forecasting

• Prepare monthly, quarterly and annual sales plans.
• Drive accurate demand forecasting and stock planning.

6. Financial & Credit Control

• Ensure timely collections and adherence to credit policies.
• Improve distributor profitability and cash flow.

7. Data Analysis & Reporting

• Review secondary sales, outlet coverage, SKU wise performance.
• Identify gaps in distribution, pricing, placement and promotion.

8. Cross-Functional Coordination

• Work closely with Supply Chain, Finance , Marketing & HR Dept

Preferred candidate profile

• MBA in Sales/Marketing or related field (preferred)
• Min 15 to Max 25+ years of experience in FMCG with at least 12+ years in General trade and regional leadership roles.
• Proven track record of scaling up General Trade business in food/FMCG categories.
• Strong leadership, negotiation, and analytical skills.
• Excellent interpersonal skills and cross-functional collaboration.