Opening For the position of Brand Manager

Role & responsibilities

Brand Strategy & Planning

• Develop annual brand plans, positioning, and marketing strategies for dairy based product lines.
• Track category trends, consumption patterns, and health/nutrition-led consumer shifts specific to dairy.
• Conduct competitor benchmarking against both organized and regional/local players.

New Product Development (NPD)

• Identify opportunities for new SKUs/variants.
• Coordinate with R&D, Quality, and Supply chain teams for product development and launches.
• Manage product lifecycle, including pricing, packaging, and portfolio rationalization

Marketing & Campaign Execution

• Plan and execute marketing campaigns (ATL/BTL, digital, trade marketing)
• Work closely with creative and media agencies for advertising, packaging design, and brand communication
• Drive visibility and activation at retail/general trade and modern trade outlets

Sales & Distribution Support

• Collaborate with sales teams to align brand initiatives with distribution and trade objectives
• Support go-to-market strategy for new launches.
• Monitor secondary sales, market share, and brand position

Budget & P&L Management

• Manage brand budgets and ensure ROI-driven marketing investments
• Monitor brand profitability, contribution margins, and cost optimization

Cross-functional Coordination

• Work with supply chain/logistics teams given the perishable nature of dairy products
• Coordinate with finance for pricing strategy and promotional cost analysis

Preferred candidate profile

• MBA/PGDM in Marketing from a reputed B-school
• Min 5 to 10+ years of overall marketing experience
• Prior experience in FMCG (Food Industry) is preferred.
• Experience in Dairy, Food & Beverages, or Frozen/Perishable products category strongly preferred
• Strong analytical ability with a data-driven approach to decision-making
• Consumer-first mindset with the ability to translate insights into actionable brand strategies
• Comfortable working in a fast-paced, perishable-goods environment requiring quick turnaround
• Strong cross-functional collaboration skills (especially with sales, supply chain, and quality teams)
• Willingness to travel for market visits, trade checks, and regional activations